Head of Experiential Client Experience Marketing

OCBC; Singapore; On-site; SGD 230,000 - 320,000; Full time

Benefits offered by this job

Competitive base salary

Flexible benefits

Learning & development

Wellbeing & growth

Job summary

OCBC invites applications for Head of Client Experience Marketing to lead OCBC’s signature client engagement programs across Global Consumer Financial Services. You will shape experiences for children, youth, mass banking, seniors and high‑net‑worth clients, aligning strategy with execution through design, partnerships and content amplification.

You will manage budgets, vendors and cross‑segment calendars, while partnering with Brand, Compliance, Legal and Risk to ensure safeguarding and

Qualifications

• 18+ years of relevant experience in client engagement, experiential marketing, branded programs or premium events.
• Strong track record in senior leadership roles.
• Experience in private banking, premier or luxury client environments is advantageous.
• Proven ability to translate business and brand strategies into high‑quality experiential programs.
• Ability to design experiences for multiple customer segments and life stages.

Responsibilities

• Lead end-to-end execution of signature client programs owned by GCFS segments.
• Translate objectives into compelling experiences for diverse audiences, from youth to high‑net‑worth clients.
• Oversee experience design and curation of events, including format, speakers, venues and journey.
• Manage production, agencies, hospitality, guest experience and safeguarding requirements.
• Establish common standards while tailoring programs to client segments.
• Develop playbooks and best practices for markets to deliver programs consistently.
• Coordinate cross‑segment calendars and resource planning across GCFS.
• Lead content and amplification across pre-event, live and post-event stages.
• Partner with Brand, Compliance, Legal, Risk and other functions to meet requirements.

Skills

Experiential marketing

Senior leadership

Stakeholder management

Content amplification

Brand programs

Event program design

Job description

OCBC invites applications for Head of Client Experience Marketing to lead OCBC’s signature client engagement programs across Global Consumer Financial Services. You will shape experiences for children, youth, mass banking, seniors and high‑net‑worth clients, aligning strategy with execution through design, partnerships and content amplification.

You will manage budgets, vendors and cross‑segment calendars, while partnering with Brand, Compliance, Legal and Risk to ensure safeguarding and