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CHANEL Singapore invites an experienced CRM marketer to drive client journeys and CRM campaigns across channels, including e-business and Chanel.com content maintenance. You will collaborate with Marketing, Retail, Communications and regional teams to translate campaigns into engaging journeys and digital experiences, ensuring brand-aligned interactions.
The role emphasizes data-driven CRM initiatives, event activations, workshops, and timely content updates across local markets, travel retail
You will be joining the dynamic CHANEL Fragrance & Beauty Division (FBP) Marketing team in Singapore. In this role, you will support the delivery of engaging and seamless client experiences across CRM and e-business. You will work closely with the Marketing, Retail, Communications and regional teams to translate campaigns into well-executed client journeys—from CRM communications to digital content on CHANEL.com. As the ultimate luxury house, CHANEL is committed to delivering exceptional client experiences at every interaction. This is an exciting opportunity to contribute to client engagement initiatives across local marketing activities, including monthly CRM campaigns, in-store activations, workshops and digital content updates. Through your support of Chanel.com content updates, you will help maintain accurate, engaging and brand-aligned digital experiences for clients.
Reporting to the Assistant Ebiz and Client Engagement Manager, you will lead the operational roll-out of CRM strategies across different touchpoints (EDM, sms) and across different channels (local market, travel retail, export markets). As CRM is a key growth driver for the brand, you will be at the forefront of new test and learn projects, harnessing the power of data, and qualitative client insights to drive the business with clear actionable CRM and e-business initiatives. You will also help bring CHANEL campaigns and client experiences to life across online and offline touchpoints - supporting campaign assets, website content, CRM journeys, recruitment for events and retail activations. Your work will help ensure that every client interaction is purposeful, consistent and aligned with the House’s standards of excellence.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Chanel.