Head of Boutique, WFJ

CHANEL; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Inclusive work culture

Job summary

CHANEL is seeking a Head of Boutique in Singapore to lead the Watches & Fine Jewelry business. This pivotal role requires a strategic leader to bridge operations between the boutique and corporate office, drive sales strategies, and cultivate an exceptional client experience reflective of CHANEL’s brand values.

The ideal candidate should have a university degree and a minimum of 10 years in luxury retail, with proven leadership capabilities and a deep appreciation for brand heritage.

Qualifications

• Minimum 10 years of experience leading large teams in dynamic environments.
• Strong exposure to luxury retail, ideally in watches & fine jewelry.
• Exceptional communication and interpersonal skills.

Responsibilities

• Drive clienteling strategy and deepen client relationships.
• Ensure operational excellence and compliance with standards.
• Lead sales performance efforts and exceed sales targets.

Skills

Leadership

Client relationship management

Data-driven decision making

Visual merchandising

Team development

Education

University degree

Job description

Job Purpose

The Head of Boutique (HOB) is a pivotal leader for the Watches & Fine Jewelry (WFJ) business within the Fashion and WFJ Boutique network in Singapore and a true Brand Advocate for CHANEL. This role embodies the CHANEL difference by delivering exceptional retail leadership and cultivating a boutique environment that reflects the brand’s values. Acting as a strategic business partner, the Head of Boutique bridges operational needs between the boutique and the corporate office, ensuring alignment, excellence, and innovation.

Vision

To be the ultimate house of luxury—defining style and inspiring desire, now and forever.

Mission

The WFJ HOB is entrusted to inspire and lead the matrix boutique teams, drive a clienteling strategy that deepens relationships with top clients, expands WFJ opportunities across Fashion clienteles and travelling clients and ensures every client touchpoint reflects CHANEL’s service standards.

Impact You Can Create in the Role

Brand Stewardship

Champion CHANEL’s image through impeccable visual merchandising, boutique upkeep, and team grooming.

Inspirational Leadership

Motivate and develop the boutique team by aligning them with CHANEL’s vision. Lead by example, coach consistently, and cultivate a high‑performance culture through clear communication, regular feedback, and strategic talent development.

Client‑Centric Excellence

Drive a clienteling strategy that deepens relationships with top clients, expands WFJ opportunities across Fashion clienteles and travelling clients, and ensures every client touchpoint reflects CHANEL’s service standards. Leverage CEM data, client insights and market intelligence to strengthen engagement, conversion and long‑term loyalty, while ensuring after‑sales, complaints and service recovery are handled with excellence.

High‑End Business Responsibility

Translate CHANEL’s High‑End business strategy into clear boutique priorities and action plans. Partner with the High‑End business team to build the team’s confidence in High Jewelry selling, identify client potential beyond event periods, and convert appointments, events and follow‑ups into sustainable business growth.

Merchandise & Inventory Mastery

Collaborate with cross‑functional teams to optimize product assortment, stock flow, and inventory accuracy. Inspire the team with each collection’s story and ensure efficient stockroom‑to‑shopfloor processes.

Performance & KPI Focus

Demonstrate business ownership. Lead the team to exceed sales targets through data‑driven actions, client outreach, and service incentives. Monitor daily, weekly, monthly sales performance, variance analysis, annual and category target setting, sell‑through, incentive recommendations, and clienteling indicators. Partner with management to align on goals and growth strategies.

Operational Excellence

Ensure smooth daily operations, accurate reporting, and compliance with all procedures. Adapt staffing to traffic patterns and share market insights to support business decisions. Responsible for safeguarding assets, service/repair follow‑up, and disciplined compliance.

Strategic Partnerships

Champion One House collaboration across WFJ, Fashion and Fragrance & Beauty, as well as Styling, VM, Merchandising, Marketing, Learning and Insights. Build strong internal networks to grow WFJ influence across the boutique ecosystem, strengthen cross‑métier capabilities and deliver shared business priorities.

You are Energized by

• Creating exceptional client experiences that reflect the elegance and timelessness of CHANEL.
• Inspiring and developing boutique teams to reach their full potential through coaching, feedback, and empowerment.
• Upholding the brand’s image through meticulous attention to visual merchandising, boutique presentation, and team grooming.
• Building meaningful relationships with clients, colleagues, and external partners to foster loyalty and trust.
• Driving performance and results through strategic thinking, data‑driven decisions, and a passion for excellence.
• Collaborating across functions to bring collections to life and ensure seamless boutique operations.
• Championing innovation and continuous improvement in service, product presentation, and team engagement.
• Leading with purpose and authenticity, embodying the CHANEL spirit in every interaction.

What You Will Bring

• A university degree in any discipline, with minimum 10 years of experience leading large teams in dynamic environments.
• Strong exposure to luxury retail, with experience leading watches & fine jewelry with a deep appreciation for brand heritage and client experience. Experience in leading Fashion business is an advantage.
• GIA as a plus, excellent business analytics, strategic thinking, agility, relationship‑building competencies, with ability to navigate matrix stakeholders.
• Proven leadership capabilities, with a track record of inspiring, coaching, and developing high‑performing teams.
• Exceptional communication and interpersonal skills, with a natural ability to connect with clients and colleagues.

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.