E-Commerce Executive

OMY HEALTH PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

OMY HEALTH PTE. LTD. seeks a proactive live stream and influencer campaigns lead to drive sales on Shopee Live and TikTok Live. You will plan high-frequency streams, recruit hosts, and coordinate with marketing to maximize traffic, retention, and conversions across platforms.

You will also manage seeding with creators, source UGC, and oversee pricing strategies across Shopee, Lazada, and brand channels, including live-only offers and competitor monitoring.

Qualifications

• Experience in E-commerce or Social Commerce (1–3 years).
• Specific experience with TikTok Shop and Shopee Live.

Responsibilities

• Plan and execute high-frequency live stream schedules for Shopee Live and TikTok Live.
• Scout, recruit, and manage hosts for TikTok and Shopee ecosystems.
• Coordinate with marketing to drive traffic and optimize retention during streams.
• Cross-platform pricing and live-exclusive offers across marketplaces.

Skills

E-commerce / Social commerce

TikTok Shop

Shopee Live

Influencer management

Content sourcing

Pricing strategy

Data analysis

Tools

TikTok Shop Seller Center

Shopee Seller Centre

Job description

1. Live Stream Planning (Shopee & TikTok Focus)

• Platform Strategy:execute high-frequency live stream schedules specifically forShopee LiveandTikTok Live, optimizing for each platform's unique algorithm and peak traffic hours.
• Streamer Management:Scout, recruit, and manage a roster of full-time and freelance hosts who specialize in the TikTok and Shopee ecosystems.
• Traffic & Conversion:Coordinate with the marketing team to drive traffic to streams using platform tools (e.g., Shopee Coins, TikTok Ads, Flash Deals) and ensure high retention and conversion rates during the broadcast.

2. Influencer Marketing & Seeding

• TikTok-First Seeding:Prioritize seeding products to TikTok creators who can go live or post short-form videos that link directly to our TikTok Shop.
• Campaign Management:Manage the end-to-end flow of sending PR kits to influencers and tracking their deliverables (UGC, posts, or live stream guest appearances).

3. UGC & Content Sourcing

• Creator Scouting:Find UGC creators to produce authentic "hook-driven" videos suitable for TikTok ads and Shopee video feeds.
• Briefing:Guide creators on current trends to ensure content feels native to the TikTok/Shopee environment (e.g., unboxing, try-ons, testimonials).

4. E-Commerce Operations & Pricing Strategy

• Cross-Platform Pricing:Manage and synchronize pricing tiers across Shopee, Lazada, and the Brand Website. Ensure pricing is competitive while protecting margins.
• Live-Exclusive Offers:Design specific pricing mechanics for live streams (e.g., "Live-only price," "Voucher drops") to create urgency without disrupting the standard pricing on Lazada or the Website.
• Competitor Monitoring:Track competitor pricing and live activities on Shopee and TikTok to stay ahead of market trends.

Requirements

• Experience:1–3 years of experience in E-commerce or Social Commerce.Must have specific experience with TikTok Shop and Shopee Live.
• Platform Expertise:Deep understanding of theTikTok Shop Seller CenterandShopee Seller Centre, specifically the live streaming dashboards and affiliate tools.
• Network:Preference for candidates who already have a network of TikTok creators or live stream hosts.
• Analytical Skills:Ability to read live stream data (concurrent viewers, click-through rate, GMV) and adjust strategies in real-time.
• Operational Knowledge:Familiarity with inventory management and pricing structures across multiple marketplaces (including Lazada).