Junior E-commerce & CRM Executive

Owndays Singapore Pte Ltd; Singapore; On-site; SGD 72,000 - 108,000; Full time

Job summary

Owndays Singapore Pte Ltd is hiring a CRM/eCommerce Specialist to lead online campaigns, TikTok Shop Seller Centre management, and CRM programs.

You will plan promotions, build campaign timelines, coordinate with design for banners, and drive online and offline customer communications via Email, Push, and SMS.

There is a strong emphasis on analytics with GA4 and Power BI, plus collaboration with regional teams and a Bachelor's in Business/Marketing.

Qualifications

• Bachelor's degree in Business/Marketing or related field.
• 3–5 years in eCommerce/CRM or related roles.
• Experience with TikTok Seller Centre (MUST).
• Good communication and ability to work with regional teams.

Responsibilities

• Plan and execute online campaigns (promotions, launches) and create trackers.
• Manage TikTok Shop Seller Centre including listings, orders, and disputes.
• Execute CRM campaigns across Email, Push, and SMS with CleverTap.
• Collaborate with Marketing and Design for banner/assets and briefing.
• Grow online and offline customer KPIs for Singapore market.

Skills

Communication skills

Regional collaboration

Education

Bachelor's degree in Business/Marketing

Tools

TikTok Seller Centre

GA4

Power BI

Spreadsheets

Job description

• Support the planning and execution of online campaigns (e.g. promotions, seasonal sales, product launches)
• Build and maintain campaign timelines and trackers
• Work closely with the design team for banner and creative asset creation
• Prepare clear briefs including banner sizes, copy, deadlines, and placement requirements.
• Grow online sales and other crucial online KPIs for the Singapore market.
• Support ad-hoc e-commerce and system-related tasks as required

2. TikTok Shop Seller Centre Management (Very Important)

• Manage product listings on TikTok Shop Seller Centre
• Process and monitor orders end-to-end, order confirmation, fulfilment coordination, returns/refunds, and resolving order-related disputes or buyer queries
• Support affiliate programme management: onboarding and communicating with affiliates/creators, tracking commission structures, and monitoring affiliate-driven sales performance
• Coordinate LIVE stream selling operations, including scheduling, host briefing, and working with hosts/creators (including LOA and commission terms where applicable)
• Monitor TikTok Shop campaign participation (e.g. flash sales, vouchers, GMV Max) and ensure listings comply with platform policies and category requirements
• Track TikTok Shop performance metrics (GMV, conversion, affiliate contribution) and flag issues or optimisation opportunities to the E-commerce Manager

3. CRM Execution (Online & Offline)

• Execute CRM campaigns for both online and offline customers across Email, Push Notifications, and SMS using CleverTap
• Work closely with the Marketing team to align CRM communications with ongoing brand, retail, and promotional campaigns
• Work with Design team for eDM creation

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 3 - 5 years of experience in eCommerce, CRM, or related roles
• Experience with Tiktok Seller centre management (MUST)
• Good communication skills and ability to work with regional teams (Important)
• Experience with Analytics tools is a must (GA4 and PowerBI)
• Comfortable working with spreadsheets and data
• Strong attention to detail and ability to manage multiple tasks
• Willingness to learn and take ownership of execution tasks