E‑Commerce Growth & Channel Lead

Sony; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Sony Electronics Singapore is seeking a commercially minded E-Commerce Executive to drive sales and profitability across four online channels: Sony Store Online (SSO), Shopee, Lazada and TikTok Shop. You will own channel performance, platform content and marketing, and campaign pricing execution, working closely with Product Managers, Operations and the Customer Marketing (CMK) team to deliver growth.

The role emphasizes profitable growth through data-driven decisions and cross-functional

Responsibilities

• Own sales targets for SSO, Shopee, Lazada and TikTok Shop, tracking performance against monthly and campaign targets
• Monitor channel P&L, including platform commission, fees, vouchers co-funding, logistics and ad spend, to manage cost to serve per channel
• Recommend where to grow, hold or pull back by channel, category and SKU, based on profitability and Sony’s direct-first channel strategy
• Analyse why performance moved (traffic, conversion, pricing, assortment, competition) and propose corrective actions, not just report results
• Prepare channel performance reports and post-campaign reviews for department and management meetings

Job description

Sony Electronics Singapore is seeking a commercially minded E-Commerce Executive to drive sales and profitability across four online channels: Sony Store Online (SSO), Shopee, Lazada and TikTok Shop. You will own channel performance, platform content and marketing, and campaign pricing execution, working closely with Product Managers, Operations and the Customer Marketing (CMK) team to deliver growth.

The role emphasizes profitable growth through data-driven decisions and cross-functional