Social Commerce Lead, Growth & Performance

Dyson GmbH; Singapore; Hybrid; SGD 110,000 - 190,000; Full time

Job summary

Dyson Singapore is seeking a Social Commerce Lead to drive performance across content, affiliates, livestream, and shop conversion. Working with cross-functional teams, you will coordinate channel activities, monitor GMV, and push commercial objectives within brand guidelines.

The role requires 4+ years in ecommerce or digital sales and hands-on experience with TikTok Shop, Shopee or Lazada. You will forecast, optimize promotions and lead a small cross-functional team.

Qualifications

• 4+ years of experience in ecommerce, marketplace, social commerce or digital sales with direct ownership of a commercial target or P&L.
• Strong experience in content, affiliates, livestream and paid media as connected commerce levers.
• Confident with forecasting, promotional economics, product mix, conversion funnels and performance reporting.

Responsibilities

• Support development and execution of quarterly and monthly social commerce plans aligned with business objectives.
• Monitor channel performance against GMV, unit, revenue and conversion targets; provide insights and recommendations.
• Own an integrated social commerce calendar across launches, content, affiliates, livestreams, paid activities and promotions.
• Coordinate weekly performance reviews and consolidate updates with stakeholders; ensure timelines and deliverables.
• Partner with Sales on pricing, promotions, stock allocation and shop mechanics; optimize investments across channels.

Skills

Ecommerce

Social commerce

Forecasting

Performance reporting

Tools

TikTok Shop

Shopee

Lazada

Job description

Dyson Singapore is seeking a Social Commerce Lead to drive performance across content, affiliates, livestream, and shop conversion. Working with cross-functional teams, you will coordinate channel activities, monitor GMV, and push commercial objectives within brand guidelines.

The role requires 4+ years in ecommerce or digital sales and hands-on experience with TikTok Shop, Shopee or Lazada. You will forecast, optimize promotions and lead a small cross-functional team.