E-commerce Executive / Assistant E-commerce Manager

FROSTS FOOD & BEVERAGE (PTE.) LTD.; Singapore; On-site; SGD 36,000 - 44,000; Full time

Job summary

FROSTS FOOD & BEVERAGE (PTE.) LTD. in Singapore seeks a commercially driven Assistant E-Commerce Manager to grow online sales across grocery platforms. You will manage e-commerce accounts, promotions, listings and stock availability, coordinating with internal teams to optimize margins and performance.

Experience with RedMart or Pandamart, strong analytical, negotiation and communication skills are essential to drive listings, pricing and campaigns and to expand our online footprint.

Qualifications

• Diploma or degree in business, marketing, e-commerce or related discipline.
• Minimum 3 years of experience managing e-commerce or quick-commerce accounts in Singapore.
• Hands-on experience managing platforms such as RedMart and/or Pandamart is strongly preferred.
• Experience within FMCG, food & beverage, grocery or consumer products would be an advantage.
• Demonstrated experience in account management, commercial negotiations and promotional planning.
• Strong analytical skills with the ability to interpret sales and customer data and turn insights into actions.
• Proficient in Microsoft Excel and PowerPoint.
• Good understanding of pricing, margins, trade promotions and commercial fundamentals.
• Strong communication, presentation and interpersonal skills.
• Able to manage multiple priorities and work effectively across different departments.
• Self-motivated, commercially minded, detail-oriented and results-driven.
• Adaptable, ready to embrace changes and take-on additional roles when required.

Responsibilities

• Manage day-to-day commercial relationships with e-commerce accounts such as RedMart and Pandamart.
• Develop account plans and identify opportunities to grow sales, distribution and market presence.
• Build strong relationships with buyers, category managers and customer stakeholders.
• Conduct regular business reviews and follow up on actions.
• Identify opportunities for new product listings and online growth.

Skills

Analytical skills

Excel & PowerPoint

Communication skills

Negotiation

Account management

Promotional planning

Multi-tasking

Education

Diploma or Degree in Business/Marketing/E-Commerce

Tools

RedMart

Pandamart

Job description

Key Responsibilities

1. Account Management & Business Development

• Manage day-to-day commercial relationships with RedMart, Pandamart and other assigned e-commerce accounts.
• Develop account plans and identify opportunities to grow sales, distribution and market presence.
• Build strong working relationships with buyers, category managers and relevant customer stakeholders.
• Conduct regular business reviews, customers meeting and follow-up on agreed actions.
• Identify opportunities for new product listings, range expansion and new online customers/platforms.

2. Sales & Commercial Management

• Take ownership of sales performance and achievement of assigned sales targets and budgets.
• Monitor sales performance by customer, brand, SKUs and promotions.
• Prepare sales forecasts and track performance against budget and prior periods.
• Negotiate commercial activities, promotional participation and trading arrangements within approved guidelines.
• Monitor trade spending and promotional investment to ensure activities are commercially viable.
• Track account profitability and recommend actions to improve sales quality and return on investment.
• Attend meetings and liaison with principals (brand owners), customers and internal multi-functional teams.

3. Product Listings & Assortment

• Manage new product listing submissions and ensure products are accurately represented on customer platforms.
• Review assortment regularly and identify listing gaps or opportunities.
• Coordinate product information, images, descriptions, pricing and other materials required for online listings.
• Monitor product availability and address out-of-stock or listing issues promptly.

4. Promotions & Campaign Execution

• Plan and execute platform promotions, campaigns and key online shopping events.
• Work with customers and internal teams to secure appropriate promotional visibility and participation.
• Coordinate promotional pricing, stock availability and campaign mechanics.
• Review post-promotion performance and effectiveness to improve future activities.

5. E-commerce Performance & Analytics

• Analyse customer and platform data to identify sales trends, opportunities and performance gaps.
• Monitor key metrics including sales growth, SKU performance, promotional performance, stock availability and conversion-related indicators where data is available.
• Prepare periodic sales and performance reports.

6. Inventory & Supply Coordination

• Work closely with Purchasing, Supply Chain and Operations teams to maintain healthy stock availability.
• Provide forecasts for promotions and major campaigns to support inventory planning.
• Proactively identify potential stock shortages, excess inventory or slow-moving products and recommend appropriate actions.
• Coordinate internally to ensure promotional activities are supported by sufficient inventory.

7. Internal Coordination

• Work closely with Trade Marketing team on channel campaigns, product launches and promotional materials.
• Coordinate with Finance on pricing, claims, deductions and account-related commercial matters.
• Liaise with Customer Service, Operations and Supply Chain to resolve order, delivery and availability issues.
• Ensure agreed customer activities are executed accurately and on time.
• Perform other assignments and tasks as required from time to time.

Requirements

• Diploma or Degree in Business, Marketing, E-Commerce or related discipline.
• Minimum 3 years of relevant experience managing e-commerce, online grocery or quick-commerce accounts in Singapore.
• Hands-on experience managing platforms such as RedMart and/or pandamart is strongly preferred.
• Experience within FMCG, food & beverage, grocery or consumer products would be an advantage.
• Demonstrated experience in account management, commercial negotiations and promotional planning.
• Strong analytical skills with the ability to interpret sales and customer data and turn insights into actions.
• Proficient in Microsoft Excel and PowerPoint.
• Good understanding of pricing, margins, trade promotions and commercial fundamentals.
• Strong communication, presentation and interpersonal skills.
• Able to manage multiple priorities and work effectively across different departments.
• Self-motivated, commercially minded, detail-oriented and results-driven.
• Adaptable, ready to embrace changes and take-on additional roles when required.

Commercial acumen:

• Understands that sales growth needs to be balanced with margins and sustainable investment.

• Account ownership: Takes responsibility from planning through execution and follow-up.
• Analytical thinking: Comfortable using data to identify issues and opportunities.
• Negotiation skills: Able to represent Frosts' commercial interests while maintaining constructive customer relationships.
• Execution discipline: Strong attention to detail, particularly for pricing, promotions, listings and stock.
• Problem solving: Able to react quickly to availability, listing, pricing or operational issues.
• Cross-functional collaboration and team player: Can coordinate effectively with Sales, Marketing, Supply Chain, Finance and Operations.
• Growth mindset: Actively looks for new listings, new customers and ways to expand the e-commerce business.

We are looking for a commercially driven Assistant E-Commerce Manager with at least 3 years of experience managing e-commerce or quick-commerce accounts in Singapore. The role will primarily manage e-commerce channel, with responsibility for sales growth, account management, promotions, product listings, assortment, stock availability and commercial performance. Candidates with FMCG or food & beverage experience and direct exposure to major online grocery platforms will have a strong advantage.

Salary range: $3,200 - $3,900 (Salary commensurate with qualifications and experience)