Key Responsibilities
1. Account Management & Business Development
- Manage day-to-day commercial relationships with RedMart, Pandamart and other assigned e-commerce accounts.
- Develop account plans and identify opportunities to grow sales, distribution and market presence.
- Build strong working relationships with buyers, category managers and relevant customer stakeholders.
- Conduct regular business reviews, customers meeting and follow-up on agreed actions.
- Identify opportunities for new product listings, range expansion and new online customers/platforms.
2. Sales & Commercial Management
- Take ownership of sales performance and achievement of assigned sales targets and budgets.
- Monitor sales performance by customer, brand, SKUs and promotions.
- Prepare sales forecasts and track performance against budget and prior periods.
- Negotiate commercial activities, promotional participation and trading arrangements within approved guidelines.
- Monitor trade spending and promotional investment to ensure activities are commercially viable.
- Track account profitability and recommend actions to improve sales quality and return on investment.
- Attend meetings and liaison with principals (brand owners), customers and internal multi-functional teams.
3. Product Listings & Assortment
- Manage new product listing submissions and ensure products are accurately represented on customer platforms.
- Review assortment regularly and identify listing gaps or opportunities.
- Coordinate product information, images, descriptions, pricing and other materials required for online listings.
- Monitor product availability and address out-of-stock or listing issues promptly.
4. Promotions & Campaign Execution
- Plan and execute platform promotions, campaigns and key online shopping events.
- Work with customers and internal teams to secure appropriate promotional visibility and participation.
- Coordinate promotional pricing, stock availability and campaign mechanics.
- Review post-promotion performance and effectiveness to improve future activities.
5. E-commerce Performance & Analytics
- Analyse customer and platform data to identify sales trends, opportunities and performance gaps.
- Monitor key metrics including sales growth, SKU performance, promotional performance, stock availability and conversion-related indicators where data is available.
- Prepare periodic sales and performance reports.
6. Inventory & Supply Coordination
- Work closely with Purchasing, Supply Chain and Operations teams to maintain healthy stock availability.
- Provide forecasts for promotions and major campaigns to support inventory planning.
- Proactively identify potential stock shortages, excess inventory or slow-moving products and recommend appropriate actions.
- Coordinate internally to ensure promotional activities are supported by sufficient inventory.
7. Internal Coordination
- Work closely with Trade Marketing team on channel campaigns, product launches and promotional materials.
- Coordinate with Finance on pricing, claims, deductions and account-related commercial matters.
- Liaise with Customer Service, Operations and Supply Chain to resolve order, delivery and availability issues.
- Ensure agreed customer activities are executed accurately and on time.
- Perform other assignments and tasks as required from time to time.
Requirements
- Diploma or Degree in Business, Marketing, E-Commerce or related discipline.
- Minimum 3 years of relevant experience managing e-commerce, online grocery or quick-commerce accounts in Singapore.
- Hands-on experience managing platforms such as RedMart and/or pandamart is strongly preferred.
- Experience within FMCG, food & beverage, grocery or consumer products would be an advantage.
- Demonstrated experience in account management, commercial negotiations and promotional planning.
- Strong analytical skills with the ability to interpret sales and customer data and turn insights into actions.
- Proficient in Microsoft Excel and PowerPoint.
- Good understanding of pricing, margins, trade promotions and commercial fundamentals.
- Strong communication, presentation and interpersonal skills.
- Able to manage multiple priorities and work effectively across different departments.
- Self-motivated, commercially minded, detail-oriented and results-driven.
- Adaptable, ready to embrace changes and take-on additional roles when required.
Commercial acumen:
- Understands that sales growth needs to be balanced with margins and sustainable investment.
- Account ownership: Takes responsibility from planning through execution and follow-up.
- Analytical thinking: Comfortable using data to identify issues and opportunities.
- Negotiation skills: Able to represent Frosts' commercial interests while maintaining constructive customer relationships.
- Execution discipline: Strong attention to detail, particularly for pricing, promotions, listings and stock.
- Problem solving: Able to react quickly to availability, listing, pricing or operational issues.
- Cross-functional collaboration and team player: Can coordinate effectively with Sales, Marketing, Supply Chain, Finance and Operations.
- Growth mindset: Actively looks for new listings, new customers and ways to expand the e-commerce business.
We are looking for a commercially driven Assistant E-Commerce Manager with at least 3 years of experience managing e-commerce or quick-commerce accounts in Singapore. The role will primarily manage e-commerce channel, with responsibility for sales growth, account management, promotions, product listings, assortment, stock availability and commercial performance. Candidates with FMCG or food & beverage experience and direct exposure to major online grocery platforms will have a strong advantage.
Salary range: $3,200 - $3,900 (Salary commensurate with qualifications and experience)