E-Commerce & Digital Marketing

Gold Roast Food Industry Pte Ltd; Singapore; On-site; SGD 65,000 - 110,000; Full time

Job summary

Gold Roast Food Industry Pte Ltd is seeking a hands-on E-commerce & Digital Marketing Manager to own online stores and marketplaces, drive revenue growth, and run end-to-end campaigns across Shopee, Lazada, and TikTok Shop, while managing social media and influencer partnerships.

You will plan content, analyze ROI, and coordinate with internal teams to ensure timely launches, brand consistency, and data-driven optimization in a fast-paced FMCG environment.

Qualifications

• Diploma or Degree in Marketing, Media, Business Communications or related field.
• 2-3 years of relevant working experience, preferably FMCG/manufacturing.
• Strong experience in digital marketing and content strategy.
• Good knowledge of social media platforms (Facebook, Instagram, TikTok, Xiaohongshu).
• Experience in Influencer and Creator Management (KOL collaborations).
• Hands-on experience managing an own e-commerce store or online marketplaces.
• Familiarity with e-commerce platforms such as Shopee, Lazada/RedMart and TikTok Shop.
• Strong analytical skills to interpret sales, marketing data, campaign performance and ROI.
• Strong understanding of digital marketing trends, consumer behaviour and market opportunities.
• Strong communication, coordination and project management skills.
• Proactive, responsible, energetic and team-player mindset.

Responsibilities

• Oversee day-to-day operations of online stores and marketplaces (Shopee, Lazada/RedMart, TikTok Shop).
• Develop and execute e-commerce and digital marketing campaigns across multiple channels.
• Plan and manage marketing activities across Facebook, Instagram, TikTok and Xiaohongshu, including live commerce, KOL/influencer marketing, paid ads and SEO.
• Develop and manage engaging digital content: product information, photography, videos, key selling points and promotional materials.
• Manage and optimize online sales performance to achieve revenue targets.
• Monitor and analyze sales performance, campaign metrics, ROI and customer behaviour to identify trends and improvements.
• Manage influencers, KOLs and content creators; plan campaigns and track performance.
• Coordinate promotions, campaigns and new product launches with internal teams and external partners.
• Ensure on-time launches and brand consistency across digital touchpoints.
• Stay updated on e-commerce, social media and digital marketing trends and propose new growth initiatives.
• Continuously optimize stores, campaigns and content to improve traffic, conversion, engagement and sales.

Skills

E-commerce management

Digital marketing

Content strategy

Social media

Influencer marketing

Data analytics

Project management

Communication

Education

Diploma or Degree in Marketing/Business/Communications

Tools

Shopee

Lazada

TikTok Shop

Job description

We are looking for a team player who is passionate about E-commerce and Digital Marketing to join our team.

The successful candidate will take ownership of our online sales channels, drive revenue growth, manage day-to-day e-commerce operations, and execute effective e-commerce and digital marketing campaigns.

Requirements

• Diploma or Degree in Marketing, Media, Business Communications, or a related field.

• At least 2-3 years of relevant working experience, preferably in the FMCG or Manufacturing industry.

• Strong experience in digital marketing and content strategy.

• Good knowledge and hands-on experience with social media platforms, including Facebook, Instagram, TikTok and Xiaohongshu.

• Experience in Influencer and Creator Management, including KOL collaborations.

• Hands-on experience managing an own e-commerce store and/or online marketplaces.

• Familiarity with e-commerce platforms such as Shopee, Lazada/RedMart and TikTok Shop.

• Strong analytical skills, with the ability to interpret sales and marketing data, campaign performance and ROI.

• Good understanding of digital marketing trends, consumer behaviour and market opportunities.

• Strong communication, coordination and project management skills.

• A proactive, responsible, energetic and results-oriented team player who is able to take ownership of projects.

Key Responsibilities

• Oversee the day-to-day operations of online stores and marketplaces, including Shopee, Lazada/RedMart and TikTok Shop.

• Develop and execute e-commerce and digital marketing campaigns across multiple channels.

• Plan and manage marketing activities across Facebook, Instagram, TikTok and Xiaohongshu, as well as live commerce, KOL/influencer marketing, paid advertising and SEO.

• Develop and manage engaging digital content, including product information, product photography, videos, key selling points (RTBs) and promotional materials.

• Manage and optimize online sales performance, with a focus on achieving revenue and business targets.

• Monitor and analyze sales performance, campaign metrics, ROI and customer behaviour to identify trends, opportunities and areas for improvement.

• Manage influencers, KOLs and content creators, including campaign planning, coordination and performance tracking.

• Coordinate promotions, campaigns and new product launches with internal teams and external partners.

• Work closely with internal stakeholders to ensure products, promotions and campaigns are launched accurately and on time.

• Ensure brand consistency across all digital platforms and customer touchpoints.

• Stay up to date with the latest e-commerce, social media and digital marketing trends and recommend new initiatives to drive growth.

• Continuously optimize online stores, campaigns and content to improve traffic, conversion, customer engagement and sales.

What We’re Looking For

We are looking for someone who is hands-on, commercially minded and comfortable working in a fast-paced environment. You should be able to manage multiple projects, take ownership of your work and work collaboratively with both internal teams and external partners.

If you are passionate about e-commerce, digital marketing, social media and driving online sales, we would love to hear from you