Director, HNW Distribution

Prudential Plc; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Prudential is seeking an experienced BDM Director to drive High Net Worth life insurance distribution growth across multiple channels, including international brokers and bancassurance partnerships. You will lead engagement with frontline distribution stakeholders, support onboarding of partners, coordinate cross-functional case execution, and shape market strategy to unlock opportunities.

This role requires 10+ years of relevant experience, a bachelor’s degree, and strong negotiation and

Qualifications

• Bachelor’s degree or equivalent.
• 10+ years of working experience.
• Experience supporting HNW/UHNW insurance solutions, including trust arrangements, premium financing, and wealth transfer planning.
• Strong understanding of HNW distribution ecosystems, including international brokers, private banks, family offices, and wealth advisors.
• Experience coordinating complex opportunities across underwriting, operations, compliance, and product teams.
• Strong knowledge of competitor propositions and HNW market trends.
• Proven experience managing distributor relationships and driving sales growth initiatives.
• Strong presentation, negotiation, and communication skills.

Responsibilities

• Drive HNW business growth across assigned distribution channels and support achievement of sales targets.
• Build and maintain relationships with frontline distribution stakeholders (IB consultants, insurance specialists, relationship managers).
• Support onboarding and activation of new distribution partners and broker relationships.
• Provide professional advisory support to distributor partners on capability, process, and business-related enquiries; conduct distributor training.
• Coordinate market intelligence and support distribution strategy discussions.
• Develop marketing strategies and distributor engagement approaches to grow business.
• Coordinate with Case Management, Underwriting, Compliance, Claims, and Operations to support distributor requests and complex cases.
• Manage and guide the BDM Associate Director / team in the region.

Skills

Distributor relationship management

Sales growth initiatives

Presentation & negotiation

Strategic thinking

Education

Bachelor’s degree or equivalent

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

We are seeking an experienced BDM Director to support the growth of the High Net Worth (HNW) business across multiple distribution channels, including international brokers and bancassurance partnerships.

This role is responsible for driving HNW business growth through active engagement with frontline distribution stakeholders (e.g., IB consultants, insurance specialists, relationship managers), supporting business activation, partnership onboarding, and commercial pipeline development across assigned markets. The BDM Director acts as a key on-the-ground distribution lead, coordinating closely with internal stakeholders to support complex cases, resolve distributor issues, and drive business momentum for the HNW proposition.

Key Responsibilities

Distributor Engagement & Business Development

• Drive HNW business growth across assigned distribution channels and support achievement of sales targets
• Build and maintain strong working relationships with frontline distribution stakeholders (e.g., IB consultants, insurance specialists, relationship managers, and other distributor representatives)
• Support distribution activation, sales engagement, and pipeline development activities across assigned accounts and markets
• Maintain regular engagement with distribution stakeholders to identify opportunities, unblock issues, and support ongoing business activity

Partnership Onboarding & Distributor Enablement

• Support onboarding and activation of new distribution partners and broker relationships
• Coordinate onboarding requirements, training, and operational readiness activities across internal stakeholders
• Support distributors through onboarding and initial case execution phases

Distributor Advisory & Training

• Provide professional advisory support to distributor partners on capability, process, and business-related enquiries
• Conduct distributor training sessions and support partner capability building on HNW propositions
• Support distributors in identifying business opportunities and pipeline development initiatives

Market Intelligence & Strategic Planning

• Review market intelligence report developed by the BDM Associate Director / team, and coordinate with internal stakeholders to support new business development initiatives and distribution strategy discussions

Sales Enablement & Marketing Initiatives

• Develop marketing strategies, distributor engagement approaches, and marketing initiatives to support business growth
• Support execution of distributor campaigns and activation strategies to enhance broker engagement and sales performance

Cross-functional Case Orchestration

• Coordinate with Case Management, Underwriting, Compliance, Claims, and Operations teams to support distributor requests and complex case execution
• Facilitate resolution of cross-functional issues impacting distributors or customer outcomes
• Escalate material commercial, operational, or servicing issues as appropriate

Team Management

• Manage and provide guidance to the BDM Associate Director / other team members in designated region
• Support capability development and execution consistency across the team

Requirements & Qualifications

• Bachelor’s degree or equivalent
• More than 10 years of working experience
• Experience supporting HNW/UHNW insurance solutions, including trust arrangements, premium financing, and wealth transfer planning
• Strong understanding of HNW distribution ecosystems, including international brokers, private banks, family offices, and wealth advisors
• Experience coordinating complex opportunities across underwriting, operations, compliance, and product teams
• Strong knowledge of competitor propositions and HNW market trends
• Proven experience managing distributor relationships and driving sales growth initiatives
• Strong presentation, negotiation, and communication skills

Preferred Attributes

• Strong understanding of HNW business and target customer profiles
• Established broker / private banking relationships preferred
• Strong commercial acumen and stakeholder management capabilities
• Ability to operate independently in a fast-changing environment
• Strong analytical and strategic thinking capabilities
• Highly motivated with strong professionalism, integrity, and global mindset

Prudential is an equal opportunity employer.

We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.