Director, HNW Distribution

Prudential Hong Kong Limited; Singapore; On-site; SGD 200,000 - 280,000; Full time

Job summary

Prudential Hong Kong Limited is seeking an experienced BDM Director to lead High Net Worth growth across multiple distribution channels, including international brokers and bancassurance partnerships. You will engage frontline distribution stakeholders, drive activation, onboarding, and pipeline development to accelerate revenue in assigned markets.

As a on-ground distribution lead, you will coordinate with Underwriting, Compliance and Operations to resolve issues, enable partnerships, and

Qualifications

• Bachelor’s degree or equivalent required.
• 10+ years of working experience in financial services or insurance.
• Experience supporting HNW/UHNW insurance solutions and wealth planning.
• Strong understanding of HNW distribution ecosystems (international brokers, private banks, family offices).
• Experience coordinating complex opportunities across underwriting, operations, compliance, and product teams.
• Knowledge of competitor propositions and HNW market trends.
• Proven track record managing distributor relationships and driving sales growth.

Responsibilities

• Drive HNW growth across assigned distribution channels and support sales targets.
• Coordinate onboarding and activation of new distribution partners and broker relationships.
• Provide advisory support to distributor partners on capability, processes, and product offerings.
• Gather market intelligence and support strategic planning for distribution.
• Develop marketing strategies and distributor engagement initiatives to boost broker performance.
• Coordinate cross-functional case orchestration with Case Management, Underwriting, Compliance, Claims, and Operations.
• Lead and mentor team members to ensure consistent and effective execution across regions.

Skills

Stakeholder management

Sales leadership

Negotiation

Presentation

Strategic thinking

Education

Bachelor’s degree or equivalent

Job description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. We are seeking an experienced BDM Director to support the growth of the High Net Worth (HNW) business across multiple distribution channels, including international brokers and bancassurance partnerships.

This role is responsible for driving HNW business growth through active engagement with frontline distribution stakeholders (e.g., IB consultants, insurance specialists, relationship managers), supporting business activation, partnership onboarding, and commercial pipeline development across assigned markets. The BDM Director acts as a key on-the-ground distribution lead, coordinating closely with internal stakeholders to support complex cases, resolve distributor issues, and drive business momentum for the HNW proposition.

Key Responsibilities

• Distributor Engagement & Business Development Drive HNW business growth across assigned distribution channels and support achievement of sales targets Build and maintain strong working relationships with frontline distribution stakeholders (e.g., IB consultants, insurance specialists, relationship managers, and other distributor representatives) Support distribution activation, sales engagement, and pipeline development activities across assigned accounts and markets Maintain regular engagement with distribution stakeholders to identify opportunities, unblock issues, and support ongoing business activity
• Partnership Onboarding & Distributor Enablement Support onboarding and activation of new distribution partners and broker relationships Coordinate onboarding requirements, training, and operational readiness activities across internal stakeholders Support distributors through onboarding and initial case execution phases
• Distributor Advisory & Training Provide professional advisory support to distributor partners on capability, process, and business-related enquiries Conduct distributor training sessions and support partner capability building on HNW propositions Support distributors in identifying business opportunities and pipeline development initiatives
• Market Intelligence & Strategic Planning Review market intelligence report developed by the BDM Associate Director / team, and coordinate with internal stakeholders to support new business development initiatives and distribution strategy discussions Gather distributor feedback and market insights to support business planning and proposition refinement
• Sales Enablement & Marketing Initiatives Develop marketing strategies, distributor engagement approaches, and marketing initiatives to support business growth Support execution of distributor campaigns and activation strategies to enhance broker engagement and sales performance
• Cross-functional Case Orchestration Coordinate with Case Management, Underwriting, Compliance, Claims, and Operations teams to support distributor requests and complex case execution Facilitate resolution of cross-functional issues impacting distributors or customer outcomes Escalate material commercial, operational, or servicing issues as appropriate
• Team Management Manage and provide guidance to the BDM Associate Director / other team members in designated region Support capability development and execution consistency across the team

Requirements & Qualifications

• Bachelor’s degree or equivalent
• More than 10 years of working experience
• Experience supporting HNW/UHNW insurance solutions, including trust arrangements, premium financing, and wealth transfer planning
• Strong understanding of HNW distribution ecosystems, including international brokers, private banks, family offices, and wealth advisors
• Experience coordinating complex opportunities across underwriting, operations, compliance, and product teams
• Strong knowledge of competitor propositions and HNW market trends
• Proven experience managing distributor relationships and driving sales growth initiatives
• Strong presentation, negotiation, and communication skills

Preferred Attributes

• Strong understanding of HNW business and target customer profiles
• Established broker / private banking relationships preferred
• Strong commercial acumen and stakeholder management capabilities
• Ability to operate independently in a fast-changing environment
• Strong analytical and strategic thinking capabilities
• Highly motivated with strong professionalism, integrity, and global mindset

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

We are Prudential. For every life, we are partners. For every future, we are protectors. Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa. We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange. We are focused on four strategic regions: Greater China, ASEAN, India and Africa. Our customers are served by around 55,000 agents and more than 200 bank partners. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom. Find out more at www.prudentialplc.com Follow us on LinkedIn