Director, Field Marketing (APAC)

Aspen Technology; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Aspen Technology (AspenTech®), now part of Emerson, is seeking a Director of Field Marketing, APAC based in Singapore to drive regional growth across Southeast Asia, India, Korea, Japan, China, Australia and New Zealand. You will lead a high-performing team and partner with sales to accelerate pipeline and revenue growth.

The role requires a strategic leader with 10+ years in B2B tech marketing, fluency in English (Mandarin a plus), and proven experience with demand generation, events, ABM and

Qualifications

• Bachelor's Degree and minimum 10+ years of B2B technology marketing experience across the Asia-Pacific region.
• Proven success developing integrated field marketing strategies that generate measurable pipeline and revenue growth.
• Ability to partner with executive leadership, sales, product management and marketing to influence go-to-market strategy.
• Experience leading geographically dispersed teams across diverse markets and cultures.
• Fluency in English; Mandarin is a plus; experience in enterprise software or technical B2B is preferred.

Responsibilities

• Lead Regional Growth Strategy aligned to regional priorities and global marketing objectives.
• Build and mentor a high-performing team of regional field marketers.
• Partner with regional sales leadership to align campaigns, pipeline targets and execution.
• Deliver regional events, webinars, trade shows, and customer experiences to drive demand.
• Drive ROI through budget management, KPIs, and analytics for future investments.
• Collaborate with product marketing and corporate marketing to tailor regional messaging.

Skills

Leadership

Cross-functional

Demand generation

Digital marketing

Events marketing

ABM

Sales enablement

Campaign management

Analytics

English fluency

Education

Bachelor's Degree

Tools

Salesforce

Eloqua

LinkedIn

ZoomInfo

Job description

Aspen Technology (AspenTech®), now part of Emerson, is a global leader in industrial software, delivering AI-powered solutions that optimize the entire asset lifecycle—from design and operations to maintenance. Our technology helps the world's leading organizations in energy, chemicals, utilities, mining, engineering and construction and other asset-intensive industries improve operational performance, accelerate digital transformation and achieve their sustainability goals.

We're looking for an experienced, strategic and results-driven Director of Field Marketing, APAC to lead regional marketing across one of our fastest-growing markets. Based in Singapore, you'll shape and execute the marketing strategy for Southeast Asia, India, Korea, Japan, China, Australia and New Zealand, leading a high-performing team focused on accelerating pipeline, revenue growth, customer expansion and new logo acquisition.

This is a highly visible leadership role that sits at the intersection of sales, corporate marketing, product marketing and regional leadership. You'll bring global strategy to life through locally relevant programs while serving as the trusted marketing partner for the APAC business.

Your Impact

Lead Regional Growth Strategy

• Develop and execute an integrated APAC field marketing strategy aligned to regional business priorities and global marketing objectives.
• Drive measurable pipeline and revenue growth through targeted campaigns, events, account-based initiatives, digital programs and demand generation activities.
• Identify market opportunities, customer trends and competitive insights to inform regional marketing investments.

Inspire and Develop a High-Performing Team

• Lead, mentor and empower a high-performing team of regional field marketers.
• Foster a culture of collaboration, innovation, accountability and continuous improvement.
• Build scalable processes and best practices that improve marketing effectiveness across the region.

Partner Closely with Sales and Business Leaders

• Serve as the primary marketing partner to regional sales leadership, ensuring strong alignment on priorities, campaigns, pipeline targets and execution.
• Translate corporate marketing strategies into localized programs that reflect regional market dynamics and customer needs.
• Influence go-to-market planning through data-driven insights and market expertise.

Deliver Exceptional Customer Engagement

• Oversee the planning and execution of regional events, executive programs, webinars, trade shows and customer experiences that strengthen relationships and generate demand.
• Collaborate with product marketing, technical teams and corporate marketing to deliver compelling messaging and content tailored to regional audiences.
• Expand market reach through strategic partnerships with industry associations, academia, technology partners and regional influencers.

Drive Operational Excellence

• Manage regional marketing budgets with a focus on ROI, performance measurement and continuous optimization.
• Establish clear KPIs and leverage analytics to evaluate campaign effectiveness and inform future investment decisions.
• Select and manage external agencies, vendors and partners to ensure high-quality, cost-effective execution.

Support Global Initiatives

• Partner with the Corporate Events team to deliver successful APAC participation in global events, including AspenTech's User Conference and Sales Meetings.
• Travel throughout the region (approximately 30%) to support customers, field teams, and strategic events, with one to two trips annually to the United States.
• This role reports to the Vice President, Marketing Programs, based in the United States.

What You'll Need

• Bachelor's Degree and minimum 10+ years of B2B technology marketing experience across the Asia-Pacific region.
• Proven success developing and executing integrated field marketing strategies that generate measurable pipeline and revenue growth.
• Demonstrated ability to partner with executive leadership, sales, product management and corporate marketing to influence go-to-market strategy and business outcomes.
• Experience leading geographically dispersed teams across diverse markets and cultures.
• Strong understanding of regional business practices and the ability to balance global consistency with local market relevance.
• Expertise across demand generation, digital marketing, events, account-based marketing, sales enablement and campaign management.
• Hands-on experience with modern marketing technologies, including Salesforce, Eloqua, LinkedIn, ZoomInfo and AI-powered marketing tools.
• Strong analytical skills with experience using marketing performance data to optimize strategy and investment.
• Proven ability to manage budgets, multiple priorities and complex cross-functional initiatives.
• Excellent communication, leadership and stakeholder management skills.
• Experience marketing enterprise software or other technical B2B solutions is strongly preferred.
• Fluency in written and spoken English is required; Mandarin language skills are a plus.

Why Join AspenTech?

This is an opportunity to shape the growth strategy for a diverse and rapidly evolving region while leading a talented marketing team with significant business impact. You'll work alongside global leaders, collaborate across functions and help some of the world's largest industrial organizations solve complex challenges through cutting-edge software and AI innovation.

AspenTech is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status or any other basis protected by federal, state, or local law.