Director, Field Marketing

Aspen Technology, Inc.; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Aspen Technology is seeking a Director of Field Marketing, APAC, based in Singapore, to lead regional demand generation and revenue growth across SE Asia, India, Korea, Japan, China, Australia and New Zealand. You will shape strategy, guide a high-performing regional team, and align with sales and product marketing to drive pipeline and new logo acquisition.

You’ll partner with executives to translate global marketing standards into locally relevant programs, manage budgets, and deliver

Qualifications

• Bachelor’s degree and 10+ years of B2B technology marketing experience in APAC advisable.
• Proven track record in integrated field marketing driving pipeline and revenue growth.
• Ability to partner with executive leadership, sales, product management and marketing.

Responsibilities

• Lead an APAC field marketing team to accelerate pipeline and revenue growth.
• Develop integrated regional strategy aligned with global marketing goals.
• Collaborate with sales, product marketing and external agencies to execute campaigns.
• Oversee events, digital programs, ABM initiatives and partnerships in APAC.

Skills

B2B marketing

Regional leadership

Demand generation

Analytics

Sales alignment

Marketing tech

Account-based

Education

Bachelor’s degree

Tools

Salesforce

Eloqua

LinkedIn

ZoomInfo

AI-powered marketing tools

Job description

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role Aspen Technology (AspenTech®), now part of Emerson, is a global leader in industrial software, delivering AI-powered solutions that optimize the entire asset lifecycle—from design and operations to maintenance. Our technology helps the world's leading organizations in energy, chemicals, utilities, mining, engineering and construction and other asset-intensive industries improve operational performance, accelerate digital transformation and achieve their sustainability goals.

We’re looking for an experienced, strategic and results-driven Director of Field Marketing, APAC to lead regional marketing across one of our fastest-growing markets. Based in Singapore, you’ll shape and execute the marketing strategy for Southeast Asia, India, Korea, Japan, China, Australia and New Zealand, leading a high-performing team focused on accelerating pipeline, revenue growth, customer expansion and new logo acquisition. This is a highly visible leadership role that sits at the intersection of sales, corporate marketing, product marketing and regional leadership. You’ll bring global strategy to life through locally relevant programs while serving as the trusted marketing partner for the APAC business.

Lead Regional Growth Strategy

Develop and execute an integrated APAC field marketing strategy aligned to regional business priorities and global marketing objectives. Drive measurable pipeline and revenue growth through targeted campaigns, events, account-based initiatives, digital programs and demand generation activities. Identify market opportunities, customer trends and competitive insights to inform regional marketing investments.

Inspire and Develop a High-Performing Team

Lead, mentor and empower a high-performing team of regional field marketers. Foster a culture of collaboration, innovation, accountability and continuous improvement. Build scalable processes and best practices that improve marketing effectiveness across the region.

Partner Closely with Sales and Business Leaders

Serve as the primary marketing partner to regional sales leadership, ensuring strong alignment on priorities, campaigns, pipeline targets and execution. Translate corporate marketing strategies into localized programs that reflect regional market dynamics and customer needs. Influence go-to-market planning through data-driven insights and market expertise.

Deliver Exceptional Customer Engagement

Oversee the planning and execution of regional events, executive programs, webinars, trade shows and customer experiences that strengthen relationships and generate demand. Collaborate with product marketing, technical teams and corporate marketing to deliver compelling messaging and content tailored to regional audiences. Expand market reach through strategic partnerships with industry associations, academia, technology partners and regional influencers.

Drive Operational Excellence

Manage regional marketing budgets with a focus on ROI, performance measurement and continuous optimization. Establish clear KPIs and leverage analytics to evaluate campaign effectiveness and inform future investment decisions. Select and manage external agencies, vendors and partners to ensure high-quality, cost-effective execution.

Support Global Initiatives

Partner with the Corporate Events team to deliver successful APAC participation in global events, including AspenTech's User Conference and Sales Meetings.

Travel throughout the region (approximately 30%) to support customers, field teams, and strategic events, with one to two trips annually to the United States.

This role reports to the Vice President, Marketing Programs, based in the United States.

What You’ll Need

• Bachelor’s degree and 10+ years of B2B technology marketing experience across the Asia-Pacific region.
• Proven success developing and executing integrated field marketing strategies that generate measurable pipeline and revenue growth.
• Demonstrated ability to partner with executive leadership, sales, product management and corporate marketing to influence go-to-market strategy and business outcomes.
• Experience leading geographically dispersed teams across diverse markets and cultures.
• Strong understanding of regional business practices and the ability to balance global consistency with local market relevance.
• Expertise across demand generation, digital marketing, events, account-based marketing, sales enablement and campaign management.
• Hands‑on experience with modern marketing technologies, including Salesforce, Eloqua, LinkedIn, ZoomInfo and AI‑powered marketing tools.
• Strong analytical skills with experience using marketing performance data to optimize strategy and investment.
• Proven ability to manage budgets, multiple priorities and complex cross‑functional initiatives.
• Excellent communication, leadership and stakeholder management skills.
• Experience marketing enterprise software or other technical B2B solutions is strongly preferred.
• Fluency in written and spoken English is required; Mandarin language skills are a plus.

Why Join AspenTech?

This is an opportunity to shape the growth strategy for a diverse and rapidly evolving region while leading a talented marketing team with significant business impact. You’ll work alongside global leaders, collaborate across functions and help some of the world's largest industrial organizations solve complex challenges through cutting‑edge software and AI innovation. If you’re a strategic marketing leader who thrives on driving growth, building high‑performing teams and delivering measurable business results, we’d love to hear from you.

AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner.

Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real‑time control, optimization and management for exceptional performance of complex energy networks. If you’re looking to make a difference every day and push the limits of performance, AspenTech is doing things no one else thought was possible. As a leading industrial software partner, we help companies all over the world run safer, greener, longer and faster. With over 3700 employees and more than 60 global locations, AspenTech is meeting today’s sustainability and business challenges head‑on with unmatched expertise, cutting‑edge AI‑powered technology and a passion to innovate.

Equal Opportunity

AspenTech is an Equal Opportunity/Affirmative Action employer.

AspenTech does not discriminate against employees or applicants on the basis of age, race, color, religion, creed, ancestry, sex, sexual orientation, gender identity or expression, pregnancy or related conditions, marital status, familial status, national origin, disability, medical condition, genetic information, citizenship, military service or protected Veteran Status or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodation

We will provide reasonable accommodations to qualified individuals who have a disability or sincere religious reasons to request accommodation, when necessary to enable the individual to participate in the job application or interview process. If you wish to request an accommodation, please contact us at [e-mail].

GDPR Privacy Notice

AspenTech collects a range of personal information during the recruitment process. This may include the following personal or special categories of personal data: recruitment information such as your application form and resume, references, qualifications and membership of any professional bodies and details of any pre‑employment assessments; your contact details and date of birth; your gender; your marital status and family details; your identification documents including passport and driver's license and information in relation to your immigration status and right to work with us; information about your contract of employment (or services) including start and end dates of employment, role and location, working hours, details of promotion, salary (including details of previous remuneration), pension, benefits, and holiday entitlement; your racial or ethnic origin; any criminal convictions and offences.

Security and Privacy Policy

AspenTech Security and Privacy Policy Plan Participants Enrolled in the AspenTech US Medical Plans: The Transparency in Coverage Final Rules require certain group health plans to disclose on a public website information regarding in‑network provider rates and historical out‑of‑network allowed amounts and billed charges for covered items and services in two separate machine‑readable files (MRF’s). The MRF’s for the benefit package options under AspenTech’s US Employee Benefit Plan are linked below: Transparency in Coverage Rule - Machine Readable Files Transparency In Coverage Rule And Consolidated Appropriations Act Overview and FAQS