Director, Lifecycle Marketing - Telecommunications

Michael Page Singapore; Singapore; On-site; SGD 180,000 - 300,000; Full time

Benefits offered by this job

Health and wellness benefits

Internal mobility opportunities

Career progression opportunities

Exposure to cutting-edge marketing AI/

Access to marketing technologies and高级

Job summary

Michael Page International partners with a leading Asia-based telecommunications and digital technology provider to hire a senior marketing leader focused on customer lifecycle and retention strategies. You will drive AI-powered personalization, segmentation, and cross-functional campaigns to optimize revenue growth and loyalty.

The role requires extensive experience in CRM, loyalty, and omnichannel marketing, with leadership responsibilities and a proven ability to influence senior

Qualifications

• 8+ years of experience in customer lifecycle marketing, retention, CRM, loyalty, or related functions.
• Bachelor's degree in Business, Marketing, Finance, or related discipline; MBA advantageous.
• Proven track record leading large-scale customer retention, recontracting, and revenue growth initiatives.
• Experience leveraging customer insights, analytics, and data-driven decision-making.
• Strong understanding of customer journey design, loyalty programs, digital marketing, marketing automation, and omnichannel engagement.
• Familiarity with AI-enabled marketing, predictive analytics, personalization, and customer segmentation strategies.
• Strong stakeholder management and senior leadership influence.
• Demonstrated people leadership, coaching, workforce planning, and talent development.
• Commercially astute with strong analytical, presentation, strategic planning, and budget management.

Responsibilities

• Lead the overall customer lifecycle marketing strategy across acquisition, retention, recontracting, and upselling.
• Develop targeted customer engagement programs to improve churn performance, increase customer value, and strengthen loyalty.
• Drive the adoption of AI-powered marketing capabilities, including personalization, segmentation, predictive modelling, and automated decision-making.
• Partner with analytics, product, sales, and marketing teams to develop customer-centric campaigns based on behavioral and propensity insights.
• Monitor market trends, competitive activity, customer needs, and emerging technologies to inform strategic decision-making.
• Oversee campaign planning, customer segmentation, performance measurement, and continuous optimization of marketing initiatives.
• Build, coach, and lead a high-performing team while fostering a culture of innovation, collaboration, and accountability.

Skills

Senior leadership in marketing

Customer lifecycle marketing

CRM & loyalty programs

AI-enabled marketing

Analytics & data-driven decisions

Stakeholder management

Budget management

Team leadership

Education

Bachelor's degree in business/marketing/finance

MBA advantageous

Job description

• Lead customer lifecycle and retention strategy for a market leader
• Drive AI-powered personalization and marketing transformation

About Our Client

Our client is one of Asia's leading telecommunications and digital technology providers, serving millions of consumers and businesses through a diverse portfolio of connectivity, digital, cloud, cybersecurity, and technology solutions. With a strong market presence and a reputation for innovation, the organization continues to invest heavily in AI, advanced analytics, customer experience, and digital transformation initiatives. As part of its ongoing growth journey, the company is seeking a senior marketing leader to accelerate customer lifecycle strategies, strengthen customer retention, and unlock greater value from its extensive customer base through data-driven and AI-enabled approaches.

Job Description

Key responsibilities include:

• Lead the overall customer lifecycle marketing strategy across acquisition, retention, recontracting, and upselling initiatives.
• Develop targeted customer engagement programs to improve churn performance, increase customer value, and strengthen loyalty.
• Drive the adoption of AI-powered marketing capabilities, including personalization, segmentation, predictive modelling, and automated decision-making.
• Partner with analytics, product, sales, and marketing teams to develop customer-centric campaigns based on behavioral and propensity insights.
• Monitor market trends, competitive activity, customer needs, and emerging technologies to inform strategic decision-making.
• Oversee campaign planning, customer segmentation, performance measurement, and continuous optimization of marketing initiatives.
• Build, coach, and lead a high-performing team while fostering a culture of innovation, collaboration, and accountability.

The Successful Applicant

• Bachelor's Degree in Business, Marketing, Finance, Accountancy, or a related discipline. MBA is advantageous.
• 8+ years of experience in customer lifecycle marketing, retention, CRM, loyalty, customer analytics, or related commercial functions.
• Proven track record leading large-scale customer retention, recontracting, and revenue growth initiatives.
• Experience leveraging customer insights, analytics, and data-driven decision-making to improve business performance.
• Strong understanding of customer journey design, loyalty programs, digital marketing, marketing automation, and omnichannel engagement.
• Familiarity with AI-enabled marketing, predictive analytics, personalization, and customer segmentation strategies.
• Strong stakeholder management skills with experience influencing cross-functional teams and senior leadership.
• Demonstrated people leadership experience, including team development, coaching, workforce planning, and talent management.
• Commercially astute with strong analytical, presentation, strategic planning, and budget management capabilities.

What's on Offer

This opportunity offers the chance to join a leading technology-driven organization undergoing significant digital and AI transformation. The successful candidate will enjoy exposure to enterprise-wide strategic initiatives, ongoing leadership development programs, access to cutting-edge marketing technologies and analytics capabilities, comprehensive health and wellness benefits, internal mobility opportunities, and a collaborative environment that supports both professional growth and long-term career progression.