Director, Lifecycle Marketing - Telecommunications

Michael Page; Singapore; On-site; SGD 180,000 - 280,000; Full time

Benefits offered by this job

Health benefits

Mobility opportunities

Leadership development

Tech stack access

Career progression

Job summary

Michael Page is seeking a senior marketing leader in Singapore to drive customer lifecycle strategies, enhance retention, and unlock value through data-driven and AI-enabled approaches. You will lead cross-functional collaboration with analytics, product, sales and marketing teams to design proactive customer engagement programs.

The role emphasizes strategic planning, multichannel marketing automation, and building a high-performing team to deliver measurable growth across the customer journey.

Qualifications

• Bachelor's degree in business, marketing, finance, accountancy or related field.
• 8+ years in customer lifecycle marketing, retention, CRM, loyalty or analytics.
• Proven track record leading large-scale retention, recontracting and revenue growth initiatives.
• Experience using customer insights and data-driven decision making to improve performance.
• Strong understanding of omnichannel engagement, marketing automation and loyalty.
• Familiar with AI-enabled marketing, predictive analytics and personalization.
• Strong stakeholder management and cross-functional collaboration.
• Leadership experience including team development and budget ownership.

Responsibilities

• Lead the overall customer lifecycle marketing strategy across acquisition, retention, recontracting and upselling initiatives.
• Develop targeted customer engagement programs to reduce churn and increase customer value.
• Drive AI-powered marketing capabilities, including personalization, segmentation, predictive modelling, and automated decision-making.
• Partner with analytics, product, sales and marketing teams to create customer-centric campaigns based on insights.
• Monitor market trends, competitive activity and customer needs to inform strategy.
• Oversee campaign planning, customer segmentation, performance measurement and optimization.
• Build, coach and lead a high-performing marketing team.

Skills

Lifecycle marketing

CRM & Loyalty

Team leadership

Stakeholder management

Budget management

Data-driven decision making

Education

Bachelor's Degree in Business/Marketing/Finance/Accountancy

MBA (advantageous)

Tools

Marketing automation platforms

Analytics tools

Job description

• Lead customer lifecycle and retention strategy for a market leader
• Drive AI-powered personalization and marketing transformation

About Our Client

Our client is one of Asia's leading telecommunications and digital technology providers, serving millions of consumers and businesses through a diverse portfolio of connectivity, digital, cloud, cybersecurity, and technology solutions. With a strong market presence and a reputation for innovation, the organization continues to invest heavily in AI, advanced analytics, customer experience, and digital transformation initiatives. As part of its ongoing growth journey, the company is seeking a senior marketing leader to accelerate customer lifecycle strategies, strengthen customer retention, and unlock greater value from its extensive customer base through data-driven and AI-enabled approaches.

Job Description

Key responsibilities include:

• Lead the overall customer lifecycle marketing strategy across acquisition, retention, recontracting, and upselling initiatives.
• Develop targeted customer engagement programs to improve churn performance, increase customer value, and strengthen loyalty.
• Drive the adoption of AI-powered marketing capabilities, including personalization, segmentation, predictive modelling, and automated decision-making.
• Partner with analytics, product, sales, and marketing teams to develop customer-centric campaigns based on behavioral and propensity insights.
• Monitor market trends, competitive activity, customer needs, and emerging technologies to inform strategic decision-making.
• Oversee campaign planning, customer segmentation, performance measurement, and continuous optimization of marketing initiatives.
• Build, coach, and lead a high-performing team while fostering a culture of innovation, collaboration, and accountability.

The Successful Applicant

• Bachelor's Degree in Business, Marketing, Finance, Accountancy, or a related discipline. MBA is advantageous.
• 8+ years of experience in customer lifecycle marketing, retention, CRM, loyalty, customer analytics, or related commercial functions.
• Proven track record leading large-scale customer retention, recontracting, and revenue growth initiatives.
• Experience leveraging customer insights, analytics, and data-driven decision-making to improve business performance.
• Strong understanding of customer journey design, loyalty programs, digital marketing, marketing automation, and omnichannel engagement.
• Familiarity with AI-enabled marketing, predictive analytics, personalization, and customer segmentation strategies.
• Strong stakeholder management skills with experience influencing cross-functional teams and senior leadership.
• Demonstrated people leadership experience, including team development, coaching, workforce planning, and talent management.
• Commercially astute with strong analytical, presentation, strategic planning, and budget management capabilities.

What's on Offer

This opportunity offers the chance to join a leading technology-driven organization undergoing significant digital and AI transformation. The successful candidate will enjoy exposure to enterprise-wide strategic initiatives, ongoing leadership development programs, access to cutting-edge marketing technologies and analytics capabilities, comprehensive health and wellness benefits, internal mobility opportunities, and a collaborative environment that supports both professional growth and long-term career progression.

Quote job ref: JN-102026-7125355