Digital Platforms & CRM Lead — Omnichannel Engagement

fei siong food management pte. ltd.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Fei Siong Group is expanding its Digital, Technology & Customer Experience team in Singapore to lead app operations, web presence, and omnichannel campaigns. The role connects digital product management, marketing automation, data analytics, and frontline store operations to build multi‑channel customer journeys, configure promotions, and scale new channels like self‑service kiosks.

You will align campaigns with Brand Marketing, manage vendor platforms, and drive data‑driven decisions to

Qualifications

• Minimum 5 years in digital platform operations, CRM or lifecycle marketing in F&B, QSR, retail, or e‑commerce.

Responsibilities

• Own app operations, web presence, and omnichannel campaigns across multiple platforms.

Skills

Digital platform ops

CRM marketing

Lifecycle campaigns

Data analytics

Web management

POS knowledge

Stakeholder mgmt

Education: marketing/business

Education

Bachelor’s degree in Marketing or Business

Tools

Braze

Talon.One

Salesforce Marketing Cloud

MoEngage

CleverTap

SessionM

Capillary Loyalty+

GA4

Adobe Analytics

Amplitude

Power BI

Tableau

Job description

Fei Siong Group is expanding its Digital, Technology & Customer Experience team in Singapore to lead app operations, web presence, and omnichannel campaigns. The role connects digital product management, marketing automation, data analytics, and frontline store operations to build multi‑channel customer journeys, configure promotions, and scale new channels like self‑service kiosks.

You will align campaigns with Brand Marketing, manage vendor platforms, and drive data‑driven decisions to