Digital & Patient Marketing Specialist, SEA & India

Medtronic plc; Singapore; On-site; SGD 110,000 - 150,000; Full time

Job summary

Medtronic, a global leader in healthcare technology, is seeking a Digital & Patient Marketing Specialist based in Singapore with an onsite work style. The role covers South East Asia and India, requiring travel of about 25–30% to local markets and partner with cross-functional teams to deliver patient-centric marketing programs.

You will develop patient journeys, digital campaigns, and analytics to improve customer experience and accelerate therapy adoption, while collaborating with regional

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare or Communications.
• Experience in digital marketing, CRM, marketing automation, digital campaigns, customer journey development or customer engagement.
• Professional fluency in English.
• Ability to travel approximately 25–30% across the region.

Responsibilities

• Develop and execute patient marketing strategies supporting awareness, acquisition, activation, retention, and therapy adoption.
• Design and optimise patient journeys, digital engagement programmes and data-informed campaigns.
• Track digital engagement, customer experience, acquisition, and retention KPIs.

Skills

Digital marketing

CRM

Marketing automation

Customer journey

Travel readiness

Education

Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare or Communications

Job description

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life

The MiniMed Diabetes regional marketing function supports patient engagement, digital marketing and customer experience across South East Asia and India. The team develops scalable patient journeys, digital capabilities and data-informed marketing programmes to strengthen customer experience, support new patient growth, increase therapy adoption and improve retention. This position is an exciting opportunity to work with the Diabetes business. Medtronic announced its intention to separate the Diabetes division to promote future growth and innovation within the business and to reallocate investments and resources across Medtronic. The Diabetes division, now known as MiniMed, completed its IPO in March 2026. This separation provides our team with a bold opportunity to unleash our potential, enabling us to operate with greater speed and agility. As a separate entity, we anticipate leveraging increased investment to drive meaningful innovation and enhance our impact on patient care. While you will start your employment with Medtronic, upon completion of required local legal and employment processes, we expect your employment to transfer to MiniMed, subject to business needs and any applicable information and consultation requirements in your jurisdiction.

The Digital & Patient Marketing Specialist is based in Singapore with an Onsite work style. The role has a regional scope across South East Asia and India and requires approximately 25–30% travel. The Digital & Patient Marketing Specialist will lead digital and patient-focused marketing initiatives across South East Asia and India. The role will develop and optimise patient journeys, digital engagement programmes and data-informed campaigns to improve customer experience, support patient acquisition and retention, and accelerate therapy adoption.

Primary Responsibilities

• Patient Marketing & Engagement
  • Develop and execute patient marketing strategies supporting awareness, acquisition, activation, retention, and therapy adoption.
  • Create patient-centric programs and educational content that improve customer experience and loyalty.
  • Partner with country teams to localize and implement regional patient engagement initiatives.
  • Support appropriate collaboration with diabetes communities, patient organizations, and external partners.
• Digital Marketing & Customer Experience
  • Develop and execute digital marketing plans across relevant channels, including websites, CRM, marketing automation, social media, and digital campaigns.
  • Design and optimize customer journeys, lead-generation pathways, and engagement programs.
  • Use analytics and customer insights to measure campaign performance, improve conversion, and recommend optimization actions.
  • Support development of scalable regional digital capabilities, content, and best practices.
• Growth, Governance & Cross-Functional Partnership
  • Support digital lead generation and conversion initiatives contributing to New Patient growth.
  • Partner with Sales, Clinical, Training, Legal, Regulatory, Privacy, and country marketing stakeholders to ensure effective and compliant execution.
  • Track digital engagement, customer experience, acquisition, and retention KPIs.
  • Prepare performance updates and recommendations for country and regional business reviews.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare or Communications
• Experience in digital marketing, CRM, marketing automation, digital campaigns, customer journey development or customer engagement.
• Professional fluency in English.
• Ability to travel approximately 25–30% across the region.

Preferred Qualifications

• Minimum 2–5 years of relevant digital marketing experience.
• Experience in healthcare, medical devices or pharmaceuticals.
• Regional or multi-country marketing experience.
• Experience using digital marketing analytics and customer insights to optimise acquisition, conversion and engagement.
• Experience working across functions, countries and cultures within a matrix organisation.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. We change lives. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives. We build extraordinary solutions as one team. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough. This life-changing career is yours to engineer. By bringing your ambitious ideas, unique perspective and contributions, you will… Build a better future, amplifying your impact on the causes that matter to you and the world Grow a career reflective of your passion and abilities Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning These commitments set our team apart from the rest: Experiences that put people first. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need. Life-transforming technologies. No matter your role, you contribute to technologies that transform lives. Better outcomes for our world. Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls. Insight-driven care. Fresh viewpoints. Cutting-edge AI, data, and automation. You’re shaping the future of healthcare technology and defining the next generation of breakthroughs in care It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities. For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support. This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here.