Digital Marketing Manager APAC (Beauty)

Argyll Scott Singapore; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Argyll Scott Singapore is hiring a Regional Digital Marketing Manager (APAC) to lead digital marketing and e-commerce initiatives across APAC. This role requires over 8 years of experience in digital marketing, a strong understanding of marketplaces, and the ability to translate brand direction into successful execution. The focus will be on enhancing performance across platforms including TikTok and Shopee. The position is based in Singapore and seeks someone with a keen sense of brand and consumer experience.

Qualifications

• Over 8+ years’ experience in digital marketing, e-commerce or digital commerce within beauty, consumer, retail or FMCG.
• Strong SEA, North Asia or APAC digital experience, especially across online marketplaces.
• Brand-side experience strongly preferred.

Responsibilities

• Lead the regional digital marketing and e-commerce agenda across APAC.
• Translate global brand direction into practical digital plans for APAC markets.
• Drive platform performance across TikTok, Shopee, Lazada, Tmall and others.

Skills

Digital marketing

E-commerce

Agency management

TikTok/social commerce

Content execution

Job description

Retained search: An international beauty group is hiring an experienced Regional Digital Marketing Manager (APAC) to strengthen its digital, e-commerce and social commerce engine across the region.

Based in its regional hub in Singapore, this is a hands‑on regional role for someone who can translate brand direction into strong market execution. The mandate covers marketplace growth, TikTok/social commerce, digital media, content, agency management and digital capability building across Asia.

Key Responsibilities

• Lead the regional digital marketing and e-commerce agenda across APAC, covering marketplaces, social commerce, digital media, content and performance
• Translate global brand direction into practical digital plans for APAC markets, balancing consistency, local relevance and commercial delivery
• Drive platform performance across TikTok, Shopee, Lazada, Tmall and others
• Partner with local markets, distributors, agencies and platform partners to improve campaign quality, conversion, content execution and digital capability
• Act as the regional digital expert, building clear playbooks, performance insights and guidance for markets at different maturity levels

Key Requirements

• Over 8+ years’ experience in digital marketing, e-commerce or digital commerce within beauty, consumer, retail or FMCG
• Strong SEA, North Asia or APAC digital experience, especially across online marketplaces, TikTok/social commerce, paid media and content‑led conversion
• Brand‑side experience strongly preferred; agency, platform or provider‑side candidates should bring prior brand‑side exposure
• Strong beauty sensibility, with the taste and judgement to balance brand image, consumer experience and commercial outcomes
• Strategic enough to shape regional direction, but hands‑on enough to understand marketplace operations, campaign mechanics, analytics and local execution

Argyll Scott Singapore Pte Ltd
EA License No. 16S8105
Liew Foo Kin
EA Reg No: R1982421