Digital Marketing Executive (Content & Localization)

Rigel Technology (S) Pte Ltd; Singapore; On-site; SGD 40,000 - 67,000; Full time

Job summary

Rigel Technology (S) Pte Ltd seeks a marketing/content specialist to localize content for Hong Kong, coordinate influencer campaigns, and manage HK social channels. You’ll create product visuals and videos bi-weekly, plus monthly non-product videos for brand engagement, while aligning with regional teams across Singapore and Southeast Asia.

You will handle HK customer inquiries, support website updates, and adapt materials for Cantonese/Traditional Chinese audiences, ensuring culturally

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Communications, Media, or related field.
• 1–3 years of experience in content creation, localization, digital marketing, or social media marketing.
• Fluent in Cantonese and English; strong written and spoken communication; Traditional Chinese is highly preferred.
• Good understanding of the Hong Kong market and local trends.
• Comfortable appearing on camera or directing simple video shoots.
• Familiar with short-form video editing tools for localized content.
• Basic understanding of chat-based lead management tools.
• Strong coordination with regional marketing teams across markets/time zones.

Responsibilities

• Produce 4 product-focused images and 1 product video every two weeks for the HK market and nearby regions.
• Produce 1 non-product video per month for brand awareness and engagement in HK.
• Coordinate monthly influencer collaborations to improve HK reach.
• Localize assets and copy into Cantonese and Traditional Chinese for HK.
• Handle day-to-day customer enquiries from HK via social media and chat channels.
• Support website content updates and product listings for HK traffic.
• Work with design to brief and refine localized assets.
• Report HK market trends, consumer preferences, and opportunities to regional team.
• Maintain a content tracker aligned with regional calendar.
• Support offline-to-online initiatives for HK showrooms and events.
• Grow Rigel’s HK social media presence across Instagram, TikTok, Facebook, etc.

Skills

Cantonese fluency

English fluency

Content localization

Social media marketing

Video production

Short-form video editing

Campaign coordination

Communication

Cross-market collaboration

Education

Marketing / Communications / Media degree

Tools

CapCut

InShot

Respond.io

WhatsApp Business

Job description

Key Responsibilities

• Produce 4 product-focused images and 1 product video every two weeks for the Hong Kong market, alongside regional markets such as Singapore, Malaysia, and Vietnam, with content rotated by product category.

• Produce 1 non-product video per month focused on brand awareness and engagement among the Hong Kong audience.

• Coordinate monthly influencer collaborations to strengthen brand presence and reach in Hong Kong.

• Localize regional creative assets and marketing copy into Cantonese and Traditional Chinese, ensuring the tone, language, and cultural nuances are appropriate for the Hong Kong market.

• Manage day-to-day customer enquiries from the Hong Kong market through social media, WhatsApp, and other click-to-chat channels.

• Support website content updates and product listings to improve customer engagement and conversion from Hong Kong traffic.

• Work closely with the design team to brief, review, and refine localized creative assets.

• Monitor and highlight Hong Kong-specific market trends, consumer preferences, competitor activities, and content opportunities to the regional marketing team.

• Maintain a content tracker to monitor Hong Kong deliverables and ensure alignment with the regional content calendar.

• Support offline-to-online marketing initiatives for Hong Kong showrooms, roadshows, exhibitions, and other promotional activities.

• Manage and grow Rigel’s social media presence in Hong Kong across Instagram, TikTok, Facebook, and other relevant social media platforms.

Requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Media, or a related field.

• 1–3 years of experience in content creation, localization, digital marketing, or social media marketing.

• Fluent in Cantonese and English, with strong written and spoken communication skills. Proficiency in Traditional Chinese is highly preferred and is core to the role.

• Strong understanding of the Hong Kong market, including local consumer preferences, social media trends, and cultural nuances.

• Comfortable appearing on camera or directing simple product and lifestyle video shoots.

• Familiar with short-form video editing tools such as CapCut, InShot, or similar platforms for creating quick, localized content.

• Basic understanding of chat-based lead management tools such as Respond.io and WhatsApp Business is an advantage.

• Strong communication and coordination skills, with the ability to work effectively with a regional marketing team across different markets and time zones.

• Detail-oriented and organized, with the ability to manage recurring bi-weekly and monthly content deliverables.

• Proactive, hands-on, and execution-focused, with the ability to work within an existing content framework rather than developing marketing strategy from scratch.

• Able to work independently, take ownership of assigned deliverables, and adapt content based on local market trends and feedback.