MARKETING MANAGER

BOSS MANPOWER PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

BOSS MANPOWER PTE. LTD. seeks a dynamic Marketing Lead to drive digital strategy across overseas markets, oversee cross-border campaigns, and expand the company’s brand presence through influencer partnerships and multi-channel promotions.

You will coordinate production, operations and sales, analyze data, and continuously refine strategies to boost client acquisition and project ROI. Fast-paced, global scope role in Singapore.

Qualifications

• Must integrate resources across cross-border media, overseas KOLs/influencers and marketing channels.
• Strong team coordination, task allocation, process control and performance assessment.
• Able to work in a fast-paced environment and multitask.

Responsibilities

• Formulate and execute the company's global digital marketing strategy including cross-border social media, brand promotion, client acquisition and ROI optimization.
• Manage operations and marketing for core services (short-video production, live-streaming, cross-border influencer collaborations, media promotion).
• Handle client requirements, quotations, negotiations and long-term relationships; develop global brand client resources.
• Monitor industry and competitor trends, adapt marketing plans and improve brand exposure and conversion rates.

Skills

Cross-border marketing

Team coordination

Content marketing

Brand promotion

Strategic planning

Negotiation

Job description

Job Description

• 1. Formulate and execute the company's overall digital marketing strategy, covering cross-border social media marketing, brand promotion, client acquisition, and project ROI optimization.
• 2. Assume full responsibility for the operations and marketing of core business areas (short-video production, live-streaming services, cross-border influencer collaborations, and media promotion).
• 3. Manage client requirements, project quotations, business negotiations, and long-term relationship maintenance; independently develop global brand client resources.
• 4. Monitor industry trends, competitor strategies, and overseas social media algorithm updates; optimize marketing plans and adjust promotional strategies in real-time to enhance brand exposure and client conversion rates.
• 5. Coordinate with internal production, operations, and sales teams to oversee project implementation and execution; compile marketing data reports and conduct regular data analysis and strategy iterations.
• 6. Manage the marketing team's daily operations, task allocation, process supervision, and performance assessment; streamline workflows and standards, and establish standardized systems for marketing promotion, client acquisition, and material production.
• 7. Oversee the shaping of the company's external brand image; manage and optimize corporate promotional materials, business profiles, service packages, case study portfolios, promotional assets, and content for the official website and social media channels.
• 8. Align with the company's overall development plan and execute tasks assigned by management, such as market expansion, brand upgrading, business pilots, and new project incubation.

Proficient in the end-to-end process of overseas cross-border marketing; skilled in cross-border brand promotion, content marketing, event planning, and traffic optimization techniques; capable of independently executing comprehensive overseas marketing campaigns.

Requirements

• Possess the ability to integrate resources across cross-border media, overseas KOLs/influencers, and marketing channels; capable of independently building a marketing resource pool, optimizing channel structures, and eliminating inefficient resources to support market expansion and business upgrades.
• Possess strong capabilities in team coordination, task allocation, process control, and performance assessment; skilled in cross-departmental collaboration and efficient liaison with content, operations, and execution teams to ensure the successful end-to-end delivery of all marketing and client projects. Willing to work any shift;
• Able to work in a fast-paced environment;
• Able to multitask, prioritize, and manage time efficiently;
• Works well both in a team and on individual tasks;
• Available to work early mornings, nights, weekends, and public holidays;

Please note that only shortlisted candidates will be notified.