Digital Marketing Executive

TEMBUSU INSTITUTE PTE. LTD.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

TEMBUSU INSTITUTE PTE. LTD. is seeking a Digital Marketing Specialist to drive end-to-end campaigns across web, SEO/SEM, email, social media, and display ads in the Chinese market. You will collaborate with internal teams to build landing pages and optimize user experience.

You should hold a BS/MS in marketing, have proven digital marketing experience, and strong analytical skills. Fluency in Chinese is required to connect with the target audience and measure campaign performance.

Qualifications

• Proven digital marketing experience across multiple channels.
• Strong knowledge of SEO/SEM, email, social media and display ads.
• Fluent in Chinese to target the Chinese market.
• Analytical mindset with data-driven decision making.

Responsibilities

• Plan digital marketing campaigns across web, SEO/SEM, email, social and display channels.
• Maintain our social media presence across digital channels.
• Measure and report on performance of all digital marketing campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Identify trends and insights, and optimize spend and performance.
• Brainstorm new and creative growth strategies.

Skills

Digital marketing

SEO/SEM

Email marketing

Social media

Display advertising

Landing page optimization

Data-driven analytics

Chinese language

Education

BS/MS in marketing or related field

Tools

Google Analytics

Omniture / Adobe Analytics

WebTrends

Google Ads / Adwords

Job description

Job Descriptions

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.

Requirements

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Able to speak, read and write Chinese is required as we are targeting Chinese market.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.