Digital Marketing & Social Media Executive

LEE QUAN (HAI ZHONG BAO) PTE. LTD.; Singapore; Vor Ort; SGD 42.000 - 72.000; Vollzeit

Zusammenfassung

LEE QUAN (HAI ZHONG BAO) PTE. LTD. in Singapore is seeking a digital marketing content creator to plan, shoot, and edit engaging videos and photos for social platforms such as TikTok and Instagram.

You will maintain a consistent brand voice across channels and support campaign launches. You will collaborate with local influencers, manage online listings on delivery platforms, and generate analytics-driven improvements from monthly reports.

Qualifikationen

• Experience in digital marketing, content creation, or social media management (F&B experience a plus).
• Strong photo and video editing skills with CapCut, Canva, Lightroom or Photoshop.
• Familiar with TikTok, Instagram, Google Analytics and basic reporting.
• Creative thinker with good visual sense and attention to detail.
• Ability to multitask and work independently in a fast-paced environment.

Aufgaben

• Plan, create, and publish engaging content (videos, photos, reels) for social platforms, especially TikTok and Instagram.
• Film and edit short-form videos using mobile tools like CapCut or similar apps.
• Take and edit high-quality food and lifestyle photos for social media, website, and promotions.
• Maintain a consistent brand voice and aesthetic across all content.
• Monitor and engage with followers, respond to DMs and comments, and manage online interactions.
• Identify and collaborate with local food influencers to expand reach.
• Plan and execute digital campaigns to promote new menu launches, seasonal promos, and brand initiatives.
• Track performance and adjust strategies based on analytics and audience feedback.
• Manage listings, updates, and online promotions on delivery platforms like GrabFood, Foodpanda, Deliveroo.

Jobbeschreibung

Key Responsibilities

• Plan, create, and publish engaging content (videos, photos, reels) for social platforms, especially TikTok and Instagram
• Film and edit short-form videos using mobile tools like CapCut or similar apps
• Take and edit high-quality food and lifestyle photos for social media, website, and promotions
• Maintain a consistent brand voice and aesthetic across all content

Community Engagement

• Monitor and engage with followers, respond to DMs and comments, and manage online interactions
• Identify and collaborate with local food influencers and creators to expand reach

Campaign Management

• Plan and execute digital campaigns to promote new menu launches, seasonal promos, and brand initiatives
• Track performance and adjust strategies based on analytics and audience feedback

Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and other social media insights to track performance
• Prepare monthly reports and translate findings into actionable improvements

E-commerce Platform Support

• Manage listings, updates, and online promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo
• Ensure menu accuracy, pricing, and promotional updates are up to date

General Marketing Support

• Assist with photoshoots, marketing events, and branding activities
• Support ad hoc marketing tasks as needed

Requirements

Education

• Diploma or Degree in Marketing, Communications, Media, or a related field (e.g. from a Singapore Polytechnic or local university)

Experience

• 1–3 years of relevant experience in digital marketing, content creation, or social media management (F&B experience is a plus)

Skills Required:

• Strong photo and video editing skills using tools like CapCut, Canva, Adobe Lightroom, or Photoshop
• Experience with TikTok, Instagram, and other social media platforms
• Familiar with Google Analytics, Meta Insights, and basic performance reporting
• Creative thinker with good visual sense and attention to detail
• Ability to multitask and work independently in a fast-paced environment