Digital Marketing Executive

INSTITUTE ESTETICA PTE. LTD.; Singapore; On-site; SGD 39,000 - 58,000; Full time

Job summary

INSTITUTE ESTETICA PTE. LTD.

is seeking a Digital Marketing Executive to plan, execute, and manage online campaigns that build brand awareness, drive website traffic, and generate leads. You will work with the Marketing Team to develop and implement comprehensive marketing and content plans, manage social media end-to-end, draft engaging blog posts, monitor performance, and prepare monthly and quarterly reports for stakeholders.

Qualifications

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma or equivalent.
• Proficient in photo and video editing skills.
• Familiar with creating, executing and evaluating online marketing campaigns.
• Independent with good communication skills.
• Strong interest in the beauty industry is a plus.

Responsibilities

• Develop and execute comprehensive marketing and content plans tailored to high-impact online platforms to expand brand presence and drive growth.
• End-to-end management of social media campaigns, including multimedia content creation, editorial scheduling, and active community engagement.

Skills

Photo and video editing

Social media management

Content creation

Communication skills

Education

Diploma or Advanced Diploma or equivalent

Job description

As a Digital Marketing Executive, you will be responsible in planning, executing and managing online marketing campaigns to build brand awareness, drive website traffic and generate leads.

What you will be doing:

Work with Marketing Team to

• Develop and execute comprehensive marketing and content plans tailored to high-impact online platforms to expand brand presence and drive growth.

• End-to-end management of social media campaigns, including multimedia content creation, editorial scheduling, and active community engagement.

• Draft, edit, and proofread engaging blog posts and long-form digital content optimized for brand voice and audience retention.

• Monitor and review digital marketing performance, optimizing customer acquisition costs (CAC) and campaign parameters to maximize overall ROI.

• Research online marketing trends, competitive dynamics, and consumer behaviour to keep channel strategies current and relevant.

• Prepare clear monthly and quarterly performance reports for key stakeholders.
  

  Requirements:

  • Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma or equivalent

  • Proficient in photo and video editing skills

  • Familiar with creating, executing and evaluating online marketing campaigns

  • Independent with good communication skills

  • Strong interest in the beauty industry is a plus

  • Working hours: Monday to Friday 9am – 6pm