Social Media Executive

HEY CO GROUP PTE. LTD.; Singapore; On-site; SGD 39,000 - 61,000; Full time

Job summary

The Hey Co Group is seeking a proactive Social Media Executive to support our Branding & Marketing Manager in bringing six brands to life. You will be the hands-on engine for our social channels, creating content and caring for communities, using AI to ideate and edit.

This role suits a platform-native creative who loves food, culture and people, and is based in Singapore with outlet travel. A day may involve shoots for menu launches, editing Reels/Stories, scheduling posts, and coordinating

Qualifications

• One to three years in social media and content — F&B, hospitality, lifestyle or agency.
• A portfolio or links to accounts you have run.

Responsibilities

• Create content — shoot, edit, schedule and publish posts across our brands.
• Community — reply to comments and DMs and keep brand tone.
• Support campaigns — launches, seasonal menus, promotions and collaborations.

Skills

Instagram

TikTok

Facebook

Video editing

Photography

Storytelling

Content creation

AI tools

Community management

Brand voice

Tools

Meta Ads Manager

TikTok Ads Manager

CapCut

Canva AI

ChatGPT

Job description

ABOUT US

The Hey Co Group is a homegrown Singapore F&B group founded in 2016. Over nine years we have built and scaled a portfolio of brands across quick-service, casual dining, cafe, restaurant and bar. We are not a chain. Each brand has its own identity, its own audience, and its own reason to exist — and we obsess over quality and consistency across every touchpoint, including the ones on people's screens.

Social media is where most people meet our brands for the first time. A single Reel can fill a restaurant on a quiet Tuesday. That is why this role sits at the heart of how we grow.

THE ROLE

We are looking for a creative Social Media Executive to support our Branding & Marketing Manager in bringing six distinct brands to life.

You will be the hands-on engine of our social channels — creating content and caring for our communities. You bring the ideas and the execution. The Branding & Marketing Manager brings the strategy and brand direction. Together you will make sure each brand shows up consistently, on time, and looking its best, every single week.

We are a team that embraces AI, and we want someone who uses it to create faster and think bigger — from ideation through to editing.

This is a great role for a creative, platform-native person who wants to do the work, learn fast, and see their content reach thousands of guests.

A DAY IN THE LIFE

No two days look the same. A typical week might involve shooting a new menu launch at one of our cafes in the morning, editing a batch of Reels and Stories over lunch, scheduling the week's posts, replying to a wave of comments and DMs, checking how last week's content performed, and syncing with the Branding & Marketing Manager on an upcoming campaign.

Some days are quiet and edit-heavy. Others are fast, on-location and full of energy.

WHAT YOU WILL DO

• Create content — shoot, edit, schedule and publish posts, Reels and Stories across our brands, following the direction and calendar set with the Branding & Marketing Manager
• Shoot and edit — capture short-form video and photography in-store and on-location, quickly, with a phone and light kit
• Community — reply to comments and DMs across assigned brand accounts, engage followers, and keep each brand's tone right. Escalate service issues and complaints to the relevant outlet manager promptly
• Support campaigns — support the launches, seasonal menus, promotions and collaborations that the Branding & Marketing Manager plans
• Paid social support — set up and boost posts across Meta and TikTok under the Branding & Marketing Manager's direction. Monitor spend and basic performance, and flag what is and is not working
• Local SEO support — keep our Google Business Profiles current across outlets (hours, photos, menus, review responses) and apply keyword and caption basics so our content is easier to find
• KOL coordination — coordinate influencer and food creator visits: scheduling, logistics and hosting on the day
• Use AI — use AI tools to work faster and smarter: drafting captions and ideas, generating and editing images and video, researching trends, and streamlining your day to day
• Report — track reach, engagement, saves and follower growth by brand, and share a simple monthly update on what is working and what is not
• Consistency and ideas — keep each brand's tone, look and quality distinct and consistent, and bring fresh, on-trend ideas to the table

WHAT YOU WILL BRING

Essential:

• One to three years in social media and content — F&B, hospitality, lifestyle or agency
• A portfolio, showreel, or links to two or three accounts you have personally run. Applications without work samples will not be reviewed
• A creative, ideas-driven eye for aesthetics, storytelling, and food that looks irresistible
• Strong hands-on skills across Instagram, TikTok and Facebook, plus shooting and editing short-form video and photography
• Working knowledge of Meta Ads Manager and TikTok Ads Manager at boosting and basic campaign level
• Basic understanding of local SEO — keywords, captions, hashtags, and Google Business Profile management
• Comfortable using AI tools (ChatGPT, Canva AI, CapCut, image and video generators) to create, ideate and work efficiently
• Able to juggle several brands and deadlines without dropping quality, and to hold distinct brand voices apart rather than blending them into one
• Comfortable working in live restaurant environments, including occasional evenings and weekends for shoots
• A genuine love for food, hospitality, culture and people
• Based in Singapore and able to travel between our outlets

Advantageous:

• Basic design ability (Canva, Figma or Adobe)
• Familiarity with Xiaohongshu
• Written Mandarin
• Experience with a multi-outlet or multi-brand group
• Familiarity with the Singapore F&B and dining scene