Digital Group Director

Cheil Singapore Pte Ltd; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Cheil Singapore Pte Ltd is seeking a Digital Group Director to lead flagship client accounts and shape integrated digital marketing strategies across paid, owned, and social channels. You will oversee end-to-end campaign delivery, mentor multidisciplinary teams, and drive revenue growth while maintaining profitability.

The role requires a minimum of 10 years in digital marketing, strong leadership, and a proven track record in business development and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 10 years of experience in digital marketing, integrated advertising, or agency account leadership.
• Significant experience managing large, complex client portfolios.
• Proven leadership experience managing multidisciplinary teams.
• Strong commercial acumen with experience managing budgets and profitability.
• Experience leading successful new business pitches is highly desirable.
• Business development
• Performance marketing and analytics
• Data-driven decision-making

Responsibilities

• Serve as the senior strategic advisor for key client accounts.
• Build and maintain trusted relationships with senior client stakeholders.
• Lead business reviews, annual planning, and strategic workshops.
• Identify opportunities to grow client partnerships through innovative digital solutions.
• Ensure exceptional client satisfaction and retention.
• Lead the development of integrated digital marketing strategies aligned with client business objectives.
• Provide strategic direction across paid, owned, earned, and social media channels.
• Champion data-driven decision-making through customer insights, analytics, and performance measurement.
• Stay ahead of emerging digital trends, platforms, technologies, and consumer behaviours.
• Oversee end-to-end delivery of digital campaigns, ensuring quality, timeliness, and profitability.
• Guide cross-functional teams across strategy, creative, media, content, technology, CRM, and performance marketing.
• Ensure campaigns meet agreed KPIs and deliver measurable business impact.
• Drive continuous optimisation through testing, analytics, and reporting.
• Own revenue growth and profitability across assigned client portfolio.
• Develop accurate forecasts, resource plans, and account budgets.
• Monitor project financial performance, including scope, utilisation, and margins.
• Support new business pitches and agency growth initiatives.
• Foster collaboration, high-performance culture, innovation.
• Contribute to agency leadership, business planning, and capability development.

Skills

Business development

Performance marketing

Analytics

Data-driven decision-making

Education

Bachelor's degree in Marketing, Communications, Business, or related

Job description

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries. For more information, visit us at: www.cheil.com.

We are inviting candidates for the position of:

Digital Group Director

Key Responsibilities

Client Leadership

• Serve as the senior strategic advisor for key client accounts.
• Build and maintain trusted relationships with senior client stakeholders.
• Lead business reviews, annual planning, and strategic workshops.
• Identify opportunities to grow client partnerships through innovative digital solutions.
• Ensure exceptional client satisfaction and retention.

Digital Strategy

• Lead the development of integrated digital marketing strategies aligned with client business objectives.
• Provide strategic direction across paid, owned, earned, and social media channels.
• Champion data-driven decision-making through customer insights, analytics, and performance measurement.
• Stay ahead of emerging digital trends, platforms, technologies, and consumer behaviours.

Campaign Leadership

• Oversee end-to-end delivery of digital campaigns, ensuring quality, timeliness, and profitability.
• Guide cross-functional teams across strategy, creative, media, content, technology, CRM, and performance marketing.
• Ensure campaigns meet agreed KPIs and deliver measurable business impact.
• Drive continuous optimisation through testing, analytics, and reporting.

Commercial Management

• Own revenue growth and profitability across assigned client portfolio.
• Develop accurate forecasts, resource plans, and account budgets.
• Monitor project financial performance, including scope, utilisation, and margins.
• Support new business pitches and agency growth initiatives.

Team Leadership

• Foster a collaborative, high-performance culture focused on innovation and continuous learning.
• Support talent acquisition, succession planning, and performance management.
• Promote best practices in client servicing, strategic thinking, and digital excellence.

Agency Leadership

• Contribute to agency leadership, business planning, and capability development.
• Champion cross-department collaboration and integrated ways of working.
• Represent the agency at industry events, client meetings, and thought leadership opportunities.
• Drive continuous improvement in processes, tools, and digital capabilities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 10 years of experience in digital marketing, integrated advertising, or agency account leadership.
• Significant experience managing large, complex client portfolios.
• Proven leadership experience managing multidisciplinary teams.
• Strong commercial acumen with experience managing budgets and profitability.
• Experience leading successful new business pitches is highly desirable.
• Business development
• Performance marketing and analytics
• Data-driven decision-making