Digital Account Manager

Cheil Singapore; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Cheil Singapore is seeking a Digital Account Manager to oversee day-to-day client relationships and guide strategic growth. You will lead the execution of integrated digital campaigns, coordinate with planning, creative, media, and data teams, and ensure projects meet timelines and budgets.

You will translate client briefs into actionable internal briefs, manage multi-channel campaigns, and surface insights to drive performance and incremental sales opportunities.

Qualifications

• Minimum 5 years’ experience in digital marketing, media, loyalty, strategy, or client services.
• Hands-on experience with digital media planning, performance marketing, and optimisation across paid channels.
• Experience guiding integrated campaigns across paid, owned, and earned touchpoints.

Responsibilities

• Manage day-to-day client relationships and support senior leadership on strategic growth.
• Lead execution of integrated digital and media campaigns to budget and quality standards.
• Collaborate with planning, creative, media, and data analytics to align strategies with client objectives.
• Translate briefs into clear internal requirements for creative, media, and tech teams.
• Monitor campaign performance and identify optimization opportunities to drive conversions.

Skills

Digital marketing

Media planning

Stakeholder management

Analytical thinking

Tools

AEM

JIRA

Adobe Target

Adobe Analytics

Google Analytics

Job description

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

Digital Account Manager

Responsibilities:

• Manage day-to-day client relationships, acting as a trusted partner while supporting senior leadership on strategic direction and long-term account growth.
• Lead the execution of integrated digital and media campaigns including marketplace, ensuring projects are delivered on time, on budget, and to agreed quality standards.
• Work closely with planning, creative, media, and data analyst to develop and implement digital and media strategies aligned to client objectives.
• Support media planning and activation across paid digital channels (e.g. social, search, display, programmatic, eCommerce), ensuring channel plans align with campaign goals and funnel stages.
• Translate client briefs into clear internal briefs covering creative, media, performance marketing, and technology requirements.
• Manage multi-channel campaigns across paid, owned, and earned touchpoints, with an understanding of the full customer journey.
• Coordinate global or regional campaigns and support local market rollouts, ensuring alignment to strategy, cultural relevance, and creative consistency.
• Demonstrate hands-on understanding of digital performance marketing, to track campaign performance, identify optimisation opportunities, and to increase conversion and sales targets.
• Identify incremental growth opportunities within existing accounts, including additional media, digital, or performance-driven initiatives.
• Proactively surface insights, ideas, and recommendations informed by data, competitive activity, and digital/media trends.
• Ensure accurate project execution and attention to detail to maintain client trust and delivery standards.
• Take a consultative approach with clients, confidently managing expectations and escalating risks or issues when needed.

Requirements:

• Minimum 5 years’ experience in digital marketing, media, loyalty, strategy, or client services, preferably within an agency environment.
• Hands-on experience with digital media planning, performance marketing, and optimisation across key paid channels.
• Proven ability to manage integrated digital campaigns across paid, owned, and earned touchpoints.
• Strong understanding of digital production and delivery workflows, including platforms such as AEM, JIRA, and Adobe Target.
• Working knowledge of web and app analytics platforms, with Adobe Analytics and Google Analytics preferred.
• Strong communication and stakeholder management skills, with experience collaborating across cross-functional teams.
• Strong creative and practical problem-solving skills, applied to day-to-day account operations and client challenges, with the confidence to present ideas, performance results, and recommendations clearly and persuasively.
• High attention to detail, strong budget awareness, and sound judgement in problem solving.
• Self-motivated, collaborative team player, comfortable taking ownership of accounts and deliverables.
• Confident and professional disposition, with the ability to manage multiple priorities effectively.