Senior Associate, Demand Generation & Marketing Operations

AIA Hong Kong and Macau; Singapore; On-site; SGD 65,000 - 95,000; Full time

Job summary

Amplify Health is seeking a Demand Generation & Marketing Operations Associate in Singapore to drive multi-channel campaigns, support ABM initiatives, and manage data-driven marketing processes. You will work closely with sales, product marketing, and content teams to optimize lead quality and campaign performance.

Ideal candidates have 2–4+ years in demand generation, digital marketing, or marketing operations, with strong analytical skills and experience with CRM systems and marketing

Qualifications

• Bachelor’s degree in a relevant field.
• Experience in multi-channel campaigns with measurable outcomes.
• Strong analytical skills and data interpretation.

Responsibilities

• Plan and execute multi-channel demand generation campaigns with measurable outcomes.
• Monitor and optimise lead generation performance across channels.
• Support account-based marketing (ABM) campaigns with cross-functional teams.
• Maintain marketing data in CRM and related systems; ensure data quality.
• Provide dashboards and insights on campaign performance and engagement.
• Collaborate with sales, product marketing, and content teams to ensure aligned campaigns.

Skills

Demand generation

Digital marketing

Marketing operations

Campaign execution

Analytics

CRM systems

Marketing automation

Education

Bachelor’s degree

Tools

CRM platforms

Marketing automation tools

Job description

Responsibilities

• 1) Demand Generation & Campaign Execution
  • Execute demand generation campaigns across digital, content, and event channels
  • Support campaign planning aligned to target segments and priority accounts
  • Coordinate campaign assets, timelines, and stakeholders to ensure smooth delivery
  • Ensure campaigns are delivered with consistency and attention to detail
• 2) Lead Generation & Performance Optimisation
  • Monitor performance of campaigns across key metrics such as leads, conversion rates, and cost efficiency
  • Support testing and optimisation initiatives to improve campaign outcomes
  • Identify opportunities to improve lead quality, engagement, and conversion
  • Support the application of digital marketing and marketing automation practices
• 3) Account-Based Marketing (ABM) Support
  • Conduct account research and segmentation to support targeting efforts
  • Assist in building account profiles and insights for priority accounts
  • Support execution of ABM campaigns in collaboration with cross functional team members
  • Ensure campaign activities are aligned with account engagement plans
• 4) Marketing Operations & Data Management
  • Maintain and manage marketing data within CRM and related systems
  • Ensure accuracy, completeness, and consistency of lead and account data
  • Support campaign tracking and attribution processes
  • Assist in campaign setup and tracking across marketing platforms
  • Contribute to continuous improvement of marketing processes and workflows
• 5) Performance Reporting & Insights
  • Track and report on campaign and marketing performance using dashboards and analytics tools
  • Analyse data to identify trends, insights, and optimisation opportunities
  • Support reporting on lead generation, conversion, and engagement metrics
  • Provide data-driven insights to improve marketing effectiveness
• 6) Cross-Functional Collaboration
  • Work closely with sales teams to support lead handoff and feedback loops
  • Collaborate with product marketing and content teams to support campaign execution
  • Coordinate with regional stakeholders where required

Candidate Profile Experience and Qualifications

• 2–4+ years of experience in marketing, preferably in demand generation, digital marketing, or marketing operations
• Experience executing multi-channel marketing campaigns with measurable outcomes
• Strong analytical skills and ability to interpret performance data
• Experience with CRM systems, marketing automation platforms, or analytics tools
• Bachelor’s degree required

Competencies & Core Characteristics

We are seeking a candidate who demonstrates the following:

• Execution Excellence: Delivers campaigns with discipline and attention to detail
• Data-Driven Thinking: Uses data to inform decisions and optimise performance
• Systems Orientation: Comfortable working with marketing tools, data, and processes
• Collaborative Approach: Works effectively across marketing, sales, and cross-functional teams
• Learning Agility: Demonstrates strong potential to develop into demand generation and ABM roles
• Customer Focus: Contributes to improving engagement and relevance across the customer journey

Do meaningful work with us. Every day. At Amplify Health, we’re looking for individuals with ambition, resilience and passion for healthcare, insurance, wellness and digital technology. As a fast-growing business with the ambition of making people and communities across Asia healthier, we have exciting career opportunities available to help us achieve our vision. Reporting to the Head of Marketing and Communications, the Demand Generation & Marketing Operations Associate supports the execution of Amplify Health’s demand generation initiatives while strengthening the operational systems that underpin them. This role contributes to campaign delivery, lead generation, and marketing operations, ensuring that marketing activities are executed effectively, data is accurately managed, and performance insights are translated into improvements. Operating at the intersection of campaign execution, data, and systems, this role supports the development of a scalable, data-driven demand engine aligned with Amplify Health’s growth priorities.

Amplify Health is a leading health insurtech business that offers integrated, digital health technology and data analytics solutions to payors, insurers, employers, and providers. We partner with all participants in the healthcare system to transform healthcare delivery and insurance. The result is a better healthcare system and a healthier society for all. We have a bold vision: to make Asia healthier by creating and sharing value in health systems through best-in-class technology, data science and talent. Healthcare is one of the fastest-changing industries today. Globally, new heath digital technology is creating opportunities to positively shape the lives of people and communities. If you’re passionate about digital tech, health and changing healthcare for the better, join us and do meaningful work, every day.