Debit Card Product Manager: CVP Growth & Activation

we-plus pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

We-plus pte. ltd. in Singapore seeks a Product Manager for the CVP Debit Cards portfolio to drive usage growth, lifecycle optimization, and compelling customer value propositions.

You will collaborate with cross-functional teams and external partners to enhance card acquisition, engagement, and retention, delivering competitive benefits that are compliant and scalable. The role requires 5–8 years in cards product management, deep knowledge of debit card mechanics, and strong analytical and

Qualifications

• Bachelor’s degree in business, finance, marketing or related field.
• 5–8 years in cards product management, preferably debit cards/payments.
• Strong understanding of debit card mechanics and regulatory considerations.
• Experience managing multiple initiatives and stakeholders in a matrixed environment.
• Strong analytical, communication and project management skills.

Responsibilities

• Own and evolve the debit card product value proposition across key segments (Emerging affluent, Affluent).
• Identify customer needs, usage drivers, and pain points to inform product enhancements and CVP refresh initiatives.
• Conduct ongoing competitor and market benchmarking to ensure relevance and differentiation.
• Drive initiatives to increase debit card activation, usage frequency, and spend penetration.
• Monitor portfolio performance metrics and optimize engagement and profitability.
• Support campaigns and offers with marketing and benefits teams to stimulate usage.
• Implement and manage card benefits programs across debit/credit portfolios.

Skills

Card product management

Payments domain

Stakeholder management

Data analysis

Project management

Education

Bachelor’s Degree in Business or related field

Job description

We-plus pte. ltd. in Singapore seeks a Product Manager for the CVP Debit Cards portfolio to drive usage growth, lifecycle optimization, and compelling customer value propositions.

You will collaborate with cross-functional teams and external partners to enhance card acquisition, engagement, and retention, delivering competitive benefits that are compliant and scalable. The role requires 5–8 years in cards product management, deep knowledge of debit card mechanics, and strong analytical and