Customer Marketing - Assistant Manager

OCBC Bank; Singapore; On-site; SGD 48,000 - 72,000; Full time

Benefits offered by this job

Competitive base salary

Holistic benefits

Community initiatives

Professional development

Equal opportunity

Wellbeing and growth

Job summary

OCBC Bank, Singapore’s longest established bank, invites applications for an Assistant Manager, Marketing to plan and execute campaigns, engage customers and support events.

You will partner with Product, Segment, Wealth Marketing and Cards Marketing to deliver impactful experiences, strengthen value propositions and drive business growth. Fresh graduates welcome; up to 3 years' experience considered.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related discipline.
• Fresh graduates or up to 3 years in marketing welcome; internship experience a plus.
• Strong interest in marketing, customer engagement and financial services.
• Excellent project management, organization and multi-priority capability.
• Strong interpersonal and stakeholder management, with collaboration across teams.
• Analytical, detail-oriented with ability to interpret campaign data.
• Excellent written and verbal communication.
• Curious and eager to learn about banking products, customer value propositions and journeys.
• Self-motivated, proactive and able to thrive in a fast-paced environment.

Responsibilities

• Plan and execute marketing campaigns across digital and offline channels.
• Coordinate campaign timelines, assets and materials for campaigns.
• Assist in developing customer communications, marketing content and collateral.
• Liaise with internal stakeholders, agencies and vendors to facilitate campaign execution.
• Monitor campaign performance and prepare insights and recommendations.
• Conduct market and competitor monitoring to support campaign planning.
• Support budget administration, procurement and governance processes for marketing activities.
• Partner with Product, Segment, Wealth Marketing and Cards Marketing teams for events and engagement programmes.
• Coordinate event logistics and on-site operations when applicable.

Skills

Project management

Stakeholder management

Analytical thinking

Written and verbal communication

Curious learner

Education

Bachelor’s degree in Marketing

Job description

WHO WE ARE: As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

The Assistant Manager, Marketing will play a key role in planning and executing marketing campaigns, customer engagement programmes and events. The role will partner closely with Product, Segment, Wealth Marketing and Cards Marketing teams to deliver impactful customer experiences, support business growth and strengthen the Bank's value propositions.

Key Responsibilities

• Marketing Communications
  • Support the planning and execution of marketing campaigns and customer engagement initiatives across digital and offline channels.
  • Coordinate campaign timelines, creative assets and marketing materials to ensure timely and accurate delivery.
  • Assist in the development of customer communications, marketing content and campaign collateral.
  • Liaise with internal stakeholders, agencies and vendors to facilitate campaign execution.
  • Monitor campaign performance and support the preparation of reports, insights and recommendations.
  • Conduct market and competitor monitoring to support campaign planning and identify new opportunities.
  • Support budget administration, procurement and governance processes for marketing activities.
• Events & Customer Engagement
  • Partner closely with Product, Segment, Wealth Marketing and Cards Marketing teams to identify opportunities for events and engagement programmes that support customer acquisition, engagement and relationship deepening.
  • Coordinate event logistics, registrations, venue arrangements, vendors and on-site operations whenever applicable.
  • Work with internal stakeholders and external partners to deliver customer engagement programmes and partnership initiatives.
  • Assist in developing event concepts and customer experiences that support engagement objectives.
  • Support event outreach and participant engagement activities to drive attendance and participation.
  • Track event attendance, engagement and feedback, and support post-event reporting.
  • Research customer interests, lifestyle trends and emerging event concepts to identify opportunities for future programmes.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• Fresh graduates are welcome to apply.
• Candidates with relevant internship experience or up to 3 years of marketing experience will have an advantage.
• Strong interest in marketing, customer engagement and the financial services industry.
• Good project management and organizational skills, with the ability to manage multiple priorities concurrently.
• Strong interpersonal and stakeholder management skills, with the ability to collaborate effectively across teams.
• Analytical and detail-oriented, with the ability to interpret campaign performance and customer insights.
• Excellent written and verbal communication skills.
• Curious and eager to learn about banking products, customer value propositions and customer journeys.
• Self-motivated, proactive and able to thrive in a fast-paced environment.

What we offer

• Competitive base salary.
• A suite of holistic, flexible benefits to suit every lifestyle.
• Community initiatives.
• Industry-leading learning and professional development opportunities.
• Equal opportunity.
• Fair employment.
• Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Let’s build the bank we need for the future we want.

Find the best version of yourself in a friendly, supportive team. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

Who we are As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney. We are the second largest financial services group in Southeast Asia by assets with one of the world’s highest credit rating (Aa1 by Moody’s and AA- by both Fitch and S&P). We offer private banking services through our wholly-owned subsidiary, Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals. Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.