Customer Insights Manager

DFI Retail Group; Singapore; On-site; SGD 90,000 - 160,000; Full time

Job summary

Guardian Health & Beauty is recruiting a Customer Insights Manager in Singapore. You will transform market, shopper, customer and category data into actionable insights to support strategic and commercial decisions.

You will lead market performance analyses, identify growth opportunities, monitor competitive dynamics, and recommend actions to boost sales and profitability. You will develop analyses across Guardian's product portfolio using NielsenIQ RMS/Market Track, loyalty and transactional

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Market Research, or related disciplines.
• 5-8 years of experience in Customer Insights, Market Insights, Category Management, Commercial Analytics.
• Strong expertise in NielsenIQ RMS/Market Track and understanding of its methodology and applications.
• Experience in quantitative and qualitative research is highly preferred.

Responsibilities

• Develop comprehensive performance analyses and actionable insights across Guardian's product portfolio using multiple data sources.
• Translate data into business recommendations by identifying trends, category opportunities, market share movements and growth drivers.
• Collaborate with Commercial, Marketing and Leadership teams to deliver insights that drive performance and strategic initiatives.
• Work with Health & Beauty Insights and Commercial Format teams to drive alignment and knowledge sharing.
• Support design and interpretation of quantitative and qualitative research projects with regional counterparts.

Skills

Market insights

Analytical thinking

Stakeholder management

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree in Marketing/Business/Economics/Statistics/Data Analytics/Market Research

Tools

NielsenIQ RMS/Market Track

Excel

PowerPoint

Job description

Established in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 110 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers – where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

Roles and Responsibilities

The Customer Insights Manager is responsible for transforming market, shopper, customer and category data into actionable insights that support strategic and commercial decision-making. This role will lead market performance analysis, identify growth opportunities, monitor competitive dynamics, and provide recommendations to drive sales, category growth, revenue and profitability.

The Customer Insights Manager will be responsible for leading the following activities:

• Develop comprehensive performance analyses and actionable insights across Guardian's product portfolio, leveraging multiple data sources including Nielsen Market Track (RMS) data, internal transactional and loyalty data, government statistics, and other relevant market intelligence sources.
• Translate data into clear business recommendations by identifying market trends, category opportunities, market share movements, competitive dynamics, and key growth drivers to support commercial decision-making.
• Partner closely with stakeholders across the organization, particularly Commercial, Marketing, and Leadership teams, to deliver insights that drive business performance and strategic initiatives.
• Collaborate effectively with Health & Beauty Customer Insights team members and Commercial Format teams across markets to drive alignment, knowledge sharing, and achievement of shared business objectives.
• Support the design, execution, and interpretation of quantitative and qualitative research projects, working closely with regional and market counterparts to address key business questions and customer needs as required

Key requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Market Research, or related disciplines.
• 5-8 years of experience in Customer Insights, Market Insights, Category Management, Commercial Analytics
• Strong expertise in NielsenIQ Retail Measurement Services (RMS)/Market Track is required, with a solid understanding of its underlying methodology, market coverage, and analytical applications
• Understanding of and experience in quantitative and qualitative research is highly preferred
• Strong analytical and problem-solving skills
• Great communication and stakeholder management skills, with a proven ability to collaborate effectively across cross-functional teams, influence decision-making, and manage external agency partners to ensure accountability and delivery of objectives
• Advanced proficiency in Excel and PowerPoint - Strong excel skills with the ability to craft compelling story line through power point presentation
• Highly motivated and proactive individual with a strong sense of ownership, a passion for delivering excellence, and a continuous drive to generate meaningful business impact through insights and analytics