CRM MarTech Lead: Braze & Data-Driven Automation

FOODPANDA SINGAPORE PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

FOODPANDA SINGAPORE PTE. LTD. is seeking a CRM specialist to join the MarTech team, focusing on the technical side of CRM execution across multiple markets.

This role emphasizes building, debugging, and scaling Braze-based campaigns using Liquid, APIs, and data integrations. You will lead technical CRM initiatives, mentor a growing team, and collaborate with Product and Data teams to improve data flows and automation.

Qualifications

• 5–8+ years in CRM, Martech, or similar technical marketing role.
• Hands-on experience with Braze is highly preferred.

Responsibilities

• Technical Execution & Personalisation: Build and maintain CRM campaigns and lifecycle flows in Braze with Liquid logic, dynamic content, and scalable setups.
• Platform Ownership (Braze): Act as a key technical user of Braze and support the CRM team in new features, testing, and scalability.
• Infrastructure & Data Collaboration: Work with Product and Data to ensure CRM data is reliable; support data flows, integrations and event tracking.
• Debugging, QA & Reliability: Troubleshoot issues across campaigns and flows, fix Liquid logic errors, API failures, and data inconsistencies.
• Optimisation & Continuous Improvement: Identify inefficiencies and automate workflows; explore AI tools to support QA, content generation, or automation.
• Team Leadership & Capability Building: Lead, mentor and upskill a team of CRM MarTech specialists; establish QA workflows and operational excellence.

Skills

CRM & MarTech

Braze

Liquid

APIs

SQL

Data-driven

Mentoring

Cross-functional collaboration

Tools

Braze

HTML/CSS

REST/JSON

Job description

FOODPANDA SINGAPORE PTE. LTD. is seeking a CRM specialist to join the MarTech team, focusing on the technical side of CRM execution across multiple markets.

This role emphasizes building, debugging, and scaling Braze-based campaigns using Liquid, APIs, and data integrations. You will lead technical CRM initiatives, mentor a growing team, and collaborate with Product and Data teams to improve data flows and automation.