CRM Strategy Director: MarTech & Campaigns

People Story; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading marketing consultancy in Singapore is seeking an experienced Associate Director, CRM to lead high-impact marketing initiatives. This role requires a visionary thinker with a strong background in MarTech and data-driven strategies. You will drive innovation, optimize customer journeys, and manage end-to-end projects. Exceptional leadership and facilitation of executive-level discussions are essential. If you're eager to make a significant impact in the marketing technology space, this opportunity could be ideal for you.

Qualifications

• Experience in developing multi-channel marketing campaigns.
• Hands-on MarTech experience with platforms like Tealium and SFMC.
• Proven track record in leading projects and teams.

Responsibilities

• Design, develop, and optimize multi-channel campaigns.
• Lead workshops and discussions with senior stakeholders.
• Manage projects from strategy to execution.

Skills

Data-driven marketing strategies

MarTech platforms expertise

Leadership in complex environments

Executive-level facilitation

Tools

CDP (Tealium, Segment)

CEP (SFMC, Braze)

Job description

A leading marketing consultancy in Singapore is seeking an experienced Associate Director, CRM to lead high-impact marketing initiatives. This role requires a visionary thinker with a strong background in MarTech and data-driven strategies. You will drive innovation, optimize customer journeys, and manage end-to-end projects. Exceptional leadership and facilitation of executive-level discussions are essential. If you're eager to make a significant impact in the marketing technology space, this opportunity could be ideal for you.