CRM & Loyalty Growth Lead

Love, Bonito; Singapore; On-site; SGD 90,000 - 135,000; Full time

Job summary

Love, Bonito is seeking a CRM & Loyalty Manager to own how we talk to and reward our customers. Reporting to the CEO, you will lead a lean team to turn customer data into campaigns, rewards, and decisions that drive engagement, retention, and lifetime value.

You will own the CRM communications strategy, loyalty programme end-to-end, and balance campaign delivery with insights-driven optimization. A strong focus on mobile engagement and cross-functional collaboration is essential.

Qualifications

• 5+ years of experience in a CRM role.
• Hands-on experience with marketing automation platforms (Braze).
• Experience in driving mobile engagement.
• Experience managing a loyalty or membership programme.
• Experience leading and developing a team.
• Analytical and proficient in SQL.

Responsibilities

• Lead CRM communications strategy and calendar, and manage multi-channel campaigns.
• Own loyalty programme strategy end to end including enrollment, tiering, rewards, and redemption.
• Drive segmentation, personalisation, and A/B testing to improve engagement and revenue.
• Analyse customer data to generate insights for CRM, loyalty, and marketing decisions.
• Oversee CRM and loyalty budget and vendor relationships.
• Collaborate with product, merchandising, and marketing to embed customer insights.

Skills

CRM strategy

Marketing automation

Mobile engagement

Loyalty programmes

Team leadership

SQL

Tools

Braze

SQL

Job description

Love, Bonito is seeking a CRM & Loyalty Manager to own how we talk to and reward our customers. Reporting to the CEO, you will lead a lean team to turn customer data into campaigns, rewards, and decisions that drive engagement, retention, and lifetime value.

You will own the CRM communications strategy, loyalty programme end-to-end, and balance campaign delivery with insights-driven optimization. A strong focus on mobile engagement and cross-functional collaboration is essential.