CRM Manager, SEAO

Loewe; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

LOEWE in Singapore seeks a CRM Manager, SEAO, to shape data-led client engagement strategies across LOEWE SEAO. You will drive CRM and clienteling initiatives to boost loyalty, elevate the end-to-end client experience, and contribute to business growth.

Reports to the Managing Director, SEAO. Lead CRM strategy across SEAO, own client database quality, translate insights into targeted campaigns, track KPIs, and ensure privacy compliance.

Qualifications

• 7 years of experience in CRM, clienteling or customer engagement.
• Proven track record improving CRM performance via data-led campaigns.
• Strong analytical skills with data-driven segmentation.
• Experience with clienteling apps, dashboards and CRM ecosystems.
• Experience delivering client-centric activations and events that support brand and commercial outcomes.
• Excellent project management across multiple stakeholders.
• Knowledge of regional data privacy regulations is a plus.

Responsibilities

• Drive the execution of CRM strategy across SEAO, own acquisition, engagement and retention targets.
• Own the regional client database quality, data capture, accuracy and segmentation.
• Translate insights into targeted CRM campaigns with measurable business impact.
• Track, analyze, and optimize KPIs (recruitment, conversion, retention, client value).
• Ensure compliance with local data privacy regulations and LOEWE standards.
• Lead rollout and adoption of clienteling practices and tools across retail.
• Define localized clienteling strategies to improve recruitment, retention and loyalty.
• Equip retail teams with tools, training and guidelines for personalized experiences.
• Monitor performance through structured reporting and accountability across retail teams.
• Plan and execute client-centric activations that drive traffic, engagement and sales.
• Deliver high-impact VIC experiences to strengthen top client relationships and brand affinity.
• Oversee execution of client events and presentations with consistency and efficiency.
• Partner with retail, marketing and HQ to ensure aligned CRM execution across channels.
• Work with IT and external partners to maintain and enhance CRM tools.

Skills

CRM

Clienteling

Data analytics

Project management

Tools

CRM tools

Dashboards

Job description

Founded in Spain in 1846, LOEWE is the second-oldest luxury fashion house in the world. Since 2025, the House is under the creative direction of Jack McCollough and Lazaro Hernandez, guided by a rich artistic sensibility and an imaginative exploration of craft. This new chapter builds on core sensibilities of LOEWE: an intellectual and playful approach to fashion, the vibrant spirit of Spanish lifestyle, and unmatched leather expertise.

At LOEWE we are committed to a culture that welcomes all, regardless of gender, ethnicity, socioeconomic background and abilities, including people with disabilities of all types. Our aim is for everyone to feel valued, included, and empowered to contribute their best.

JOB DESCRIPTION

Role Mission

As CRM Manager, SEAO, the position will shape and execute data-led client engagement strategies across LOEWE SEAO. By driving impactful CRM and clienteling initiatives, the role enhances client loyalty, elevates the end-to-end client experience, and contributes directly to business growth. This role reports to the Managing Director, SEAO.

• Drive the execution of CRM strategy across SEAO, with clear ownership of client acquisition, engagement, and retention targets.
• Own the quality and effectiveness of the regional client database, ensuring robust data capture, accuracy, and actionable segmentation in partnership with HQ.
• Translate insights into targeted CRM campaigns and initiatives, with defined objectives and measurable business impact.
• Track, analyze, and optimize key KPIs (recruitment, conversion, retention, client value), ensuring continuous performance improvement.
• Ensure full compliance with local data privacy regulations and LOEWE standards.

Clienteling & Retail Impact

• Lead the rollout and adoption of clienteling practices and tools across retail, driving consistent usage and measurable uplift in client engagement.
• Define and implement localized clienteling strategies, embedding clear action plans to improve recruitment, retention, and client loyalty.
• Equip retail teams with practical tools, training, and guidelines to deliver personalized and elevated client experiences.
• Monitor performance through structured reporting, holding retail teams accountable to clienteling KPIs.

Client Experiences & Commercial Activation

• Plan and execute client-centric activations that drive traffic, engagement, and sales, aligned with key commercial and brand moments.
• Deliver high-impact VIC experiences to strengthen top client relationships and brand affinity.
• Oversee execution excellence of client events and presentations, ensuring consistency, efficiency, and measurable outcomes.

Cross-Functional Execution

• Partner with retail, marketing, and HQ teams to ensure aligned and effective CRM execution across all channels.
• Ensure consistency of client communication and experience in line with the LOEWE’s positioning.
• Work with IT and external partners to maintain and enhance CRM tools and capabilities.

Profile for Success

• 7 years of experience in CRM, clienteling, or customer engagement roles, preferably within luxury retail environments.
• Proven track record in driving CRM performance (client acquisition, retention, and client lifetime value) through data-led strategies and campaigns.
• Strong analytical capabilities, with hands‑on experience translating data into actionable insights, segmentation, and targeted initiatives.
• Familiarity with modern CRM ecosystems and tools (e.g., clienteling apps, dashboards), with the ability to drive adoption across retail teams.
• Experience in delivering client-centric activations and events that support both brand positioning and commercial outcomes.
• Strong project management skills, with the ability to manage multiple stakeholders (local markets, HQ, retail, and external partners) and drive execution with precision.
• High level of ownership, agility, and attention to detail in a fast‑paced, performance‑driven environment.
• Knowledge of regional data privacy regulations and best practices in client data governance is a plus.