CRM Personalization & Loyalty Architect

Castlery; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Castlery is seeking a CRM Specialist- Personalization and Loyalty to own our personalization and loyalty programs across markets. You will manage Dynamic Yield-driven onsite experiments and enable local teams to run tests, working with tech, design, and stakeholders to lift conversions and repeat purchases.

You’ll design a global testing governance, define audience segments, and oversee loyalty program setup (e.g., Yotpo) to improve enrollment and lifetime value, while keeping experiments

Qualifications

• 3–5+ years in CRO, growth, personalization, or lifecycle marketing.
• Strong analytical skills with GA and PowerBI.
• Hands-on experience with onsite personalization/testing (Dynamic Yield).
• Experience with loyalty program design or management (Yotpo preferred).

Responsibilities

• Enable local markets to design, launch, and manage onsite experiments via training and access.
• Set up testing governance: naming conventions, QA, sample size, guardrails.
• Implement and manage Dynamic Yield experiments globally; analyze results to decide go/no-go.
• Analyze funnel and develop personalization roadmap aligned with markets.
• Define audience segments for personalization runs using CDP data.
• Own loyalty program strategy and platform setup (Yotpo); boost uptake and LTV.
• Coordinate with design/development and run discovery sessions with stakeholders.

Skills

CRO

Growth marketing

Personalization

Lifecycle marketing

Tools

Google Analytics

PowerBI

Dynamic Yield

CDP

Job description

Castlery is seeking a CRM Specialist- Personalization and Loyalty to own our personalization and loyalty programs across markets. You will manage Dynamic Yield-driven onsite experiments and enable local teams to run tests, working with tech, design, and stakeholders to lift conversions and repeat purchases.

You’ll design a global testing governance, define audience segments, and oversee loyalty program setup (e.g., Yotpo) to improve enrollment and lifetime value, while keeping experiments