Lifecycle CRM Lead - AI-Driven Engagement (Crypto)

Crypto; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle campaigns and drive retention, onboarding, and usage across product verticals. You will own the end-to-end marketing automation and work with Marketing, Product, Creative, Legal, Compliance, and MarTech teams.

You should be experienced in Braze, HTML/CSS for emails, and data-driven personalization, with a passion for AI-enabled optimization in a fast-paced crypto environment.

Qualifications

• 4–6 years in CRM, Lifecycle Marketing, Growth or Retention roles.
• Hands-on experience with CRM platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns.
• Technical proficiency in HTML/CSS for email and in-browser messages; responsive design experience.
• Familiarity with REST APIs and data integrations; collaborate with MarTech & engineering on integrations.
• Strong command of CRM setup: segmentation, channel logic, data integration, and automation.
• Analytical in campaign performance; comfortable with BI tools; SQL experience is a plus.
• Interest in applying AI tools to CRM workflows: personalization, send-time optimization, automation.
• Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is preferred.

Responsibilities

• Own lifecycle CRM strategy across product verticals to drive engagement, retention, onboarding, and reactivation.
• Design and execute end-to-end marketing automation across email, push, in-app, and in-browser channels.
• Develop CRM tech stack ownership: segmentation logic, data flows, and automation architecture.
• Partner with MarTech to build API triggers, data integrations, and real-time event pipelines.
• Write and maintain HTML/CSS for email and in-browser templates with brand consistency.
• Leverage customer data to craft personalized experiences and expand product usage.
• Apply CRM best practices in personalization, A/B testing, journey design, and attribution.
• Leverage AI to enhance personalization, optimize send times, and scale campaigns.
• Own campaign reporting and translate data into actionable insights for optimization.
• Collaborate cross-functionally for go-to-market strategies aligned with priorities.
• Coordinate with regional legal/compliance to ensure CRM activities meet regs.
• Develop engagement strategies like gamification to boost platform stickiness and key metrics.

Skills

Lifecycle Marketing

CRM

Growth

Retention Marketing

Braze

HTML/CSS

REST APIs

SQL

AI in CRM

Cross-functional leadership

Tools

Braze

Job description

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle campaigns and drive retention, onboarding, and usage across product verticals. You will own the end-to-end marketing automation and work with Marketing, Product, Creative, Legal, Compliance, and MarTech teams.

You should be experienced in Braze, HTML/CSS for emails, and data-driven personalization, with a passion for AI-enabled optimization in a fast-paced crypto environment.