CRM & E‑Business Growth Strategist

cc; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

CHANEL Singapore invites a senior CRM/E-business strategist to shape client experiences across CRM and e-business touchpoints. You will lead regional analytics, plan CRM journeys, manage budgets, and partner with local and regional teams to execute campaigns that elevate brand equity.

You will apply deep retail know-how and strong data skills to recruit, retain and engage clients across Singapore, Travel Retail, and export markets, aligning with CHANEL’s standards of excellence.

Qualifications

• Strong analytical skills with ability to translate data into actionable insights.
• Project management capabilities across multiple workstreams and deadlines.
• Excellent written and verbal communication for varied stakeholders.

Responsibilities

• Lead regional CRM strategies across multiple touchpoints (EDM, SMS, etc.).
• Own CRM budget and develop gifting strategies and client engagement initiatives.
• Drive post-campaign reviews and test-and-learn projects for regional campaigns.
• Oversee Salesforce automation campaigns and client journeys.
• Analyze CRM data to generate insights that strengthen loyalty and engagement.
• Collaborate with local and regional teams to translate insights into actions.

Skills

CRM

Data analysis

Project management

Stakeholder management

Communication

Power BI

Salesforce Marketing

Tools

Power BI

Salesforce Marketing

Job description

CHANEL Singapore invites a senior CRM/E-business strategist to shape client experiences across CRM and e-business touchpoints. You will lead regional analytics, plan CRM journeys, manage budgets, and partner with local and regional teams to execute campaigns that elevate brand equity.

You will apply deep retail know-how and strong data skills to recruit, retain and engage clients across Singapore, Travel Retail, and export markets, aligning with CHANEL’s standards of excellence.