CRM & E-Biz Engagement Lead

CHANEL; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

CHANEL Singapore invites an experienced CRM & e-business professional to join the Fragrance & Beauty Division marketing team. You will lead CRM campaigns, client journeys and Salesforce automation for product launches, events, and in-store activations.

You will also manage Chanel.com content updates, translations, and coordinate cross‑regional go-lives with global teams to ensure brand‑aligned digital experiences for clients.

Qualifications

• Min 3 years’ experience in a similar role with strong retail understanding, preferably in agency or luxury retail/beauty.
• Strong organisational and project-coordination skills to manage several deliverables and timelines.
• Detail-oriented and client-centric mindset with pride in delivering high-quality work.
• Strong interpersonal and communication skills for collaboration with internal teams and external partners.
• Prior experience using Salesforce Marketing Cloud would be advantageous.

Responsibilities

• Plan and prepare briefs and assets for monthly CRM communication campaigns.
• Support rollout of CRM projects and client journeys, including reactivation/engagement campaigns.
• Support Salesforce automation campaigns for monthly product launches, in-store campaigns and podium activations.
• Assist with CRM setup and activation for client events, including workshops and in-store events.
• Main in charge for timely replenishment of CRM gifts for retail stores.
• Support digital marketing content updates on Chanel.com, including translations across three Fragrance & Beauty axes.
• Coordinate banner, PDP and content updates; liaise with global/regional teams to refresh campaign go-lives on Chanel.com.

Skills

CRM campaigns

Project coordination

Stakeholder management

Communication skills

Attention to detail

Customer experience

Tools

Salesforce Marketing Cloud

Job description

CHANEL Singapore invites an experienced CRM & e-business professional to join the Fragrance & Beauty Division marketing team. You will lead CRM campaigns, client journeys and Salesforce automation for product launches, events, and in-store activations.

You will also manage Chanel.com content updates, translations, and coordinate cross‑regional go-lives with global teams to ensure brand‑aligned digital experiences for clients.