Creative Lead

Chello; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Chello in Singapore is seeking a highly experienced Creative Lead to own Chello’s brand expression across visual identity, content, and shoots. This senior, hands-on role partners with the Founder and marketing to translate vision into cohesive outputs while upholding brand standards.

You will personally craft key visuals, direct photoshoots, and guide designers to deliver high-quality campaigns across digital and print, balancing creative ambition with commercial timeliness.

Qualifications

• 5+ years in a senior creative, brand, or design role.
• Strong portfolio with brand identity work and campaigns.
• Excellent eye for typography, color, and composition.
• Hands-on and strategic, with collaboration skills.
• Experience in fashion or design-led brands preferred.

Responsibilities

• Lead brand expression across identity, campaigns, and assets.
• Oversee graphic design for digital and print collateral.
• Conceptualise and direct photoshoots with production teams.
• Collaborate with founder and marketing on campaigns.
• Refine workflows and tools to raise creative standards.
• Manage external creatives and brief them effectively.

Skills

Brand identity

Graphic design systems

Photoshoot direction

Typography & layout

Creative leadership & collaboration

Tools

Adobe Creative Suite

Job description

We are looking for a Creative Lead to lead and execute Chello’s brand expression across visual identity, content, graphic design, and photoshoots. This is a senior, hands-on creative role with strong ownership over creative execution and brand standards.

This role will partner closely with the Founder and marketing team to bring Chello’s creative vision to life through high-quality, cohesive, and emotionally resonant outputs, ensuring alignment between brand vision, creative direction, and execution.

Key Responsibilities

Brand Expression & Creative Execution

• Translate Chello’s creative vision into strong, cohesive brand expression across all channels
• Ensure consistency in aesthetic, tone, and quality across campaigns, content, and assets
• Uphold and refine brand visual standards through hands-on involvement

Hands-On Visual & Graphic Design

• Lead and execute graphic design across brand and campaign assets (digital and print)
• Develop and maintain visual systems including typography, colour, layout, and graphic language
• Personally create and refine key visual assets where needed
• Review creative outputs to ensure high standards of craft and detail

Content & Photoshoot Direction

• Conceptualise and direct photoshoots and campaigns in collaboration with the Head of Creative
• Develop creative concepts, moodboards, and shot lists
• Provide on-set creative direction alongside photographers, stylists, and production teams
• Oversee post-production and final asset selection
• Work hand in hand with the Head of Creative to align on creative direction, priorities, and standards
• Partner closely with the Founder and marketing team on campaigns and brand initiatives
• Collaborate with internal creative team members and contributors
• Brief and manage external creatives, including photographers, designers, and agencies

Creative Excellence & Growth

• Stay attuned to trends in fashion, branding, and visual culture
• Balance creative ambition with commercial goals and timelines
• Continuously refine creative workflows, tools, and standards

Requirements

• 5+ years of experience in a senior creative, brand, or design role
• Strong portfolio demonstrating brand identity work, graphic design systems, campaigns, and photoshoot direction
• Excellent eye for typography, composition, colour, and visual storytelling
• Comfortable being both strategic and deeply hands-on
• Strong collaboration and communication skills
• Experience in fashion, lifestyle, or design-led brands preferred