Creative Lead

super.AI; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

super.AI in Singapore seeks a visionary Creative Lead to steer the brand's visual identity, narrative voice, and creative direction across digital, video, print, and experiential campaigns. You will direct a multidisciplinary team, elevating craft while ensuring every touchpoint resonates with our audience.

You will collaborate with Marketing, Product, and Strategy to transform business goals into iconic campaigns and measurable outcomes that captivate audiences and drive growth.

Qualifications

• 5+ years of creative agency or in-house brand experience.
• 2+ years leading creative teams or complex campaigns.
• Strong design fundamentals and storytelling abilities.
• Excellent communication and executive presentation skills.

Responsibilities

• Set and safeguard the brand's visual and thematic identity across channels.
• Lead high-impact multi-channel campaigns from brief to execution.
• Mentor copywriters, designers, and producers.
• Collaborate with Marketing, Product, Strategy to align with KPIs.
• Direct key visuals and video shoots when needed.
• Maintain quality standards and stay ahead of trends.

Skills

Creative leadership

Brand storytelling

Campaign development

Team mentorship

Cross-functional collaboration

Video direction

Presentations

Tools

Photoshop

Illustrator

InDesign

Premiere/After Effects

Figma

Job description

About The Role

We are looking for a visionary Creative Lead to steer our brand's visual identity, narrative voice, and creative direction. You will bridge the gap between business strategy and compelling storytelling, turning big ideas into iconic campaigns across digital, video, print, and experiential mediums.

About The Role

We are looking for a visionary Creative Lead to steer our brand's visual identity, narrative voice, and creative direction. You will bridge the gap between business strategy and compelling storytelling, turning big ideas into iconic campaigns across digital, video, print, and experiential mediums.
As the Creative Lead, you will direct a multidisciplinary team of designers, writers, and content creators, elevating the craft while ensuring every touchpoint resonates with our audience.

What You'll Do

• Set the Creative Vision: Define, evolve, and safeguard the brand's visual and thematic identity across all channels and touchpoints.
• Lead & Direct: Pitch, conceptualize, and oversee high-impact creative campaigns from original brief to final execution.
• Manage & Mentor: Guide a talented team of copywriters, graphic designers, and multimedia producers, giving sharp creative direction and inspiring their best work.
• Cross-Functional Collaboration: Partner closely with Marketing, Product, and Strategy teams to align creative output with core business objectives and target KPIs.
• Hands-on Craft: Jump into execution when needed- whether crafting key campaign visuals, directing video shoots, or sharpening brand copy.
• Trend & Quality Control: Maintain an uncompromising standard for quality while keeping a pulse on cultural trends, design shifts, and emerging tech.

What You'll Bring

• Proven Track Record: 5+ years of creative agency or in-house brand experience, with 2+ years leading creative teams or complex campaigns.
• Dynamic Portfolio: A robust showcase of multi-channel campaigns that demonstrate strong design fundamentals, story arcs, and conceptual thinking.
• Mastery of Tools: Expertise in Creative Cloud (Photoshop, Illustrator, InDesign, Premiere/After Effects) and collaborative design software (Figma).
• Strategic Storytelling: Ability to translate abstract business goals and audience insights into intuitive, emotionally resonant creative concepts.
• Exceptional Communication: Articulate presenter who can pitch ideas convincingly to executive leadership and key stakeholders.