Senior Designer / Art Director

POPPER ASIA SINGAPORE PTE LTD; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

POPPER ASIA SINGAPORE PTE LTD is seeking a senior creative who can move between concept, craft and leadership. You will shape visual directions for campaigns, activations and brand experiences, lead a small design team, and collaborate with strategy, accounts, 3D, production and content partners to turn briefs into strong, coherent work.

This is a hands-on role: you should set the bar, explain the thinking, guide others and still design when the work needs you, while exploring AI-enabled tools

Qualifications

• Senior-level design leadership and mentorship.
• Experience shaping visual directions across campaigns and brand experiences.
• Ability to work cross-functionally with strategy, accounts, production.

Responsibilities

• Translate briefs into clear, compelling visual territories and design systems.
• Lead concept development across campaigns, activations, retail, social, content, identity and selected digital touchpoints.
• Set and maintain the visual standard from first concept through client presentation and final production.
• Know when to simplify, when to push, and how to make work feel distinctive rather than merely polished.

Job description

We are looking for a senior creative who can move comfortably between concept, craft and leadership. You will shape visual directions for campaigns, activations and brand experiences, lead a small design team, and work closely with strategy, account service, 3D, production and content partners to turn briefs into strong, coherent creative work. This is a hands-on role: you should be able to set the bar, explain the thinking, guide others and still design when the work needs you.

WHAT YOU WILL OWN

Creative direction & craft

• Translate briefs and strategic thinking into clear, compelling visual territories and design systems.
• Lead concept development across campaigns, activations, retail, social, content, identity and selected digital touchpoints.
• Set and maintain the visual standard from first concept through client presentation and final production.
• Know when to simplify, when to push, and how to make work feel distinctive rather than merely polished.

Client & cross-functional collaboration

• Present and defend creative thinking clearly to internal teams and clients.
• Work closely with strategy, accounts, 3D, video, production and vendors so ideas remain coherent from deck to delivery.
• Understand experience design: how the audience moves through a space, interaction or campaign - not just how each asset looks.

Team leadership

• Manage and mentor a small team of designers, freelancers and specialist partners.
• Allocate work, review output, give useful creative direction and keep quality high across simultaneous projects.
• Build confidence and judgement in junior designers rather than simply correcting layouts yourself.
• Help create a collaborative culture with clear standards, accountability and room for experimentation.

AI-enabled creative practice

• Use AI tools thoughtfully for research, visual exploration, rapid prototyping and presentation development where they improve the work.
• Guide the team on responsible use of generative tools while protecting brand coherence, originality and craft.
• Stay curious about emerging creative technology without treating technology as the idea itself.