LEAD MEDIA DESIGNER

CHARLES & KEITH GROUP; Singapore; On-site; SGD 67,000 - 134,000; Full time

Job summary

CHARLES & KEITH GROUP is hiring a senior designer to craft on-brand visuals for print, digital, social, packaging, and web. You will develop campaign assets, editorials, and promotional materials while maintaining brand consistency across regions and devices.

You will edit videos for social, ads and campaigns, with basic motion graphics and image retouching. Proficiency in AI tools for rapid ideation and asset generation is preferred.

Qualifications

• Degree in Multimedia Design, Visual Communication or related field.
• 5+ years in a similar media or graphic design role, preferably fashion.
• Strong portfolio across digital, social, print and video.

Responsibilities

• Deliver on-brand visual design across print, digital, social media, packaging, web and in-store touchpoints.
• Design and produce marketing collateral and campaign assets in line with brand guidelines.
• Create social-first content, including static visuals and short-form videos, with speed and platform fit.
• Edit videos for social media, digital advertising and campaigns; basic animation or motion graphics.
• Apply AI-driven tools to generate and enhance creative assets for faster content creation.

Skills

Adobe Creative Suite

Video editing

Motion design

Social media content design

Brand identity

Time management

Team collaboration

Education

Degree in Multimedia Design or Visual Communication

Tools

Photoshop

Illustrator

InDesign

XD

Premiere Pro

After Effects

Figma

Job description

We’re on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES

• Deliver on-brand visual design across print, digital, social media, packaging, web and in-store touchpoints
• Design and produce marketing collateral, campaign assets and promotional materials in line with brand guidelines
• Create social-first content, including static visuals and short-form videos, with a strong focus on speed, relevance and platform suitability
• Edit videos for social media, digital advertising, and campaign content; including a basic level of animation or motion graphics
• Apply AI-driven tools to generate and enhance creative assets, enabling faster content creation, variation and ideation
• Support seasonal campaigns, editorials and brand events with strong visual storytelling across online and offline channels
• Safeguard brand identity by ensuring visual consistency across all platforms, formats, regions and devices
• Apply design innovation within established brand guidelines to continuously elevate visual standards
• Manage, maintain and archive design assets according to established naming conventions and filing systems
• Collaborate closely with the Creative Content and Post-Production teams on internal creative asset development as part of a brand shared service model
• Coordinate and liaise effectively with internal creative stakeholders, cross-functional teams and external vendors (e.g. printing and production suppliers) to ensure smooth execution
• Deliver work efficiently in a fast-paced environment, managing multiple tasks and deadlines without compromising quality
• Support team leads and contributes effectively as a collaborative and reliable team member

REQUIREMENTS

• Degree in Multimedia Design, Visual Communication or related field
• More than 5 years of experience in a similar media or graphic design role, preferably in the fashion industry
• Strong portfolio demonstrating digital, social, print and video content
• Proficient in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, XD, Premiere Pro and After Effects; knowledge of Figma or similar design tools is a plus
• Video editing skills are mandatory; basic animation or motion graphics and image retouching skills are preferred
• Familiarity with AI-driven creative tools for generating visual and video assets; supporting examples of past work preferred
• Strong understanding of social media content design and fast-turnaround production requirements
• Marketing campaign and event design experience (e.g. visual development for brand campaigns, launches, and marketing events across digital, print and in-store touchpoints) is an advantage
• Detail-oriented, well-organized and deadline-driven with strong time management skills
• Able to multitask and adapt in a dynamic, high-volume production environment
• Collaborative, communicative and able to work independently when required
• Trend-aware with strong aesthetic sensibility