Conversion Rate Optimisation (CRO) Lead

Sonova Group; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Inclusive culture

Job summary

Sonova is seeking a Conversion Rate Optimization (CRO) Lead to own experimentation across our global web estate. You will apply consumer psychology and advanced analytics to identify friction points, design high-impact A/B and multivariate tests, and drive commercial growth across the digital funnel.

Collaborating with regional marketing, brand, and design teams, you will leverage AI tools to generate copy variations and analyze large datasets, delivering measurable revenue lift while aligning

Qualifications

• Experience in Conversion Rate Optimization and data-driven digital marketing.
• Strong analytical skills with Google Analytics, Optimizely, Fullstory, Qualtrics experience.
• Hands-on with A/B testing and personalization tools.
• Proficiency with AI tools and prompt engineering to scale output and copy.

Responsibilities

• Own experimentation across web pages and funnels to improve conversions.
• Design and manage a high-velocity pipeline of tests (A/B, multivariate).
• Apply psychology and behavioural economics to page design and journeys.
• Analyze data to identify friction points and opportunities for growth.
• Collaborate with regional marketing, brand, and design teams.
• Present testing results and revenue-impact to senior leaders.

Skills

Conversion Rate Optimization

Growth Marketing

Digital analytics

A/B testing

AI tools

Prompt engineering

Google Analytics

Optimizely

Fullstory

Qualtrics

Tools

Google Analytics

Optimizely

Fullstory

Qualtrics

Job description

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

As the Conversion Rate Optimization (CRO) Lead, you'll take full ownership of experimentation across our web pages and digital funnels, driving the transformation of website traffic into engaged customers. You'll leverage deep consumer psychology and behavioural insights to ensure the global platform operates at peak performance which will translate into identified friction points and execute high-impact A/B tests whilst using advanced AI tools to execute faster and smarter.

In this role, you will be in charge of:

• Commercial growth ownership: own and significantly scale digital conversion rates across the global web estate, continuously elevating user journeys and landing page performance to maximise the commercial returns of our web traffic.
• Experimentation roadmap & pipeline: design, build, and manage a high-velocity, continuous pipeline of A/B and multivariate tests, translating complex customer friction points into structured testing hypotheses.
• Psychology-driven experience design: apply rigorous consumer psychology, cognitive design principles, and behavioural economics frameworks (e.g. scarcity, social proof, cognitive load reduction) to page structures and user journeys to ethically influence and drive customer action.
• Data-driven journey analysis: analyse quantitative and qualitative data layers to identify drop-offs, user friction, and prime areas for high-impact commercial growth.
• Advanced AI utilisation: leverage cutting-edge AI and automation tools to generate copy variations, analyse massive behavioral datasets, and predict high-performing journey variants.
• Cross-Functional collaboration: partner closely with regional marketing leads, brand managers, and design squads to ensure user experiences are compelling, fully accessible, and perfectly aligned with modern UI/UX best practices.
• Global-Local CRO governance: establish a clear global experimentation framework and governance model, sharing testing insights, layout successes, and performance benchmarks to enable local countries to optimise their regional funnels, and create a CRO culture that inspires others to strive for more.
• Executive performance reporting: present clear testing results, commercial data insights, and actionable revenue-lift calculations directly to senior business unit leaders and stakeholders.

Your background:

• 3+ years of experience in Conversion Rate Optimization, Growth Marketing, or a heavily data-driven digital marketing role
• Exceptional analytical skills and experience with tools like Google Analytics, Optimizely. It would be advantageous if you have worked with Fullstory and Qualtrics also.
• Hands-on experience with A/B testing and personalization tools
• Proficiency in AI tools and prompt engineering to scale output and generate high-converting copy
• Deep understanding of digital marketing, consumer psychology, and crafting messaging that drives action
• Strong project management skills with the ability to manage tests from ideation to deployment

How we work:

At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.