CRO Lead: AI-Driven Conversion & Experimentation

Sonova Group; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work model

Inclusive culture

Job summary

Sonova is seeking a Conversion Rate Optimization (CRO) Lead to own experimentation across our global web estate. You will apply consumer psychology and advanced analytics to identify friction points, design high-impact A/B and multivariate tests, and drive commercial growth across the digital funnel.

Collaborating with regional marketing, brand, and design teams, you will leverage AI tools to generate copy variations and analyze large datasets, delivering measurable revenue lift while aligning

Qualifications

• Experience in Conversion Rate Optimization and data-driven digital marketing.
• Strong analytical skills with Google Analytics, Optimizely, Fullstory, Qualtrics experience.
• Hands-on with A/B testing and personalization tools.
• Proficiency with AI tools and prompt engineering to scale output and copy.

Responsibilities

• Own experimentation across web pages and funnels to improve conversions.
• Design and manage a high-velocity pipeline of tests (A/B, multivariate).
• Apply psychology and behavioural economics to page design and journeys.
• Analyze data to identify friction points and opportunities for growth.
• Collaborate with regional marketing, brand, and design teams.
• Present testing results and revenue-impact to senior leaders.

Skills

Conversion Rate Optimization

Growth Marketing

Digital analytics

A/B testing

AI tools

Prompt engineering

Google Analytics

Optimizely

Fullstory

Qualtrics

Tools

Google Analytics

Optimizely

Fullstory

Qualtrics

Job description

Sonova is seeking a Conversion Rate Optimization (CRO) Lead to own experimentation across our global web estate. You will apply consumer psychology and advanced analytics to identify friction points, design high-impact A/B and multivariate tests, and drive commercial growth across the digital funnel.

Collaborating with regional marketing, brand, and design teams, you will leverage AI tools to generate copy variations and analyze large datasets, delivering measurable revenue lift while aligning