Content Strategy Lead: Storytelling & Growth

Big 3 Media Pte. Ltd.; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

Big 3 Media Pte. Ltd. in Singapore is seeking a Content Strategist who can shape narratives and planning across social, video, and web campaigns. You will translate client goals into actionable content roadmaps and ensure messages are on-brand.

You’ll collaborate with creative, production, and marketing teams, present ideas to clients, and analyze content performance to refine strategies. A passion for storytelling and digital trends will help drive results for diverse clients.

Qualifications

• Strong storytelling and conceptual thinking skills.
• Excellent command of written English and the ability to craft clear, compelling content.
• Familiarity with digital platforms (YouTube, Instagram, TikTok, LinkedIn, etc.).
• A creative and strategic mindset with attention to detail.
• Ability to manage multiple projects and timelines efficiently.
• A team player who’s proactive, adaptable, and collaborative.
• Experience in content creation, marketing, or media is a plus.

Responsibilities

• Develop and execute content strategies across multiple platforms (social media, video, web, campaigns, etc.).
• Create content calendars, campaign narratives, and strategy decks tailored to client goals.
• Conduct research on target audiences, industry trends, and competitor content to inform creative direction.
• Collaborate with creative, production, and marketing teams to ensure messaging is clear, engaging, and on-brand.
• Present ideas, pitch decks, and creative concepts to clients in a clear and engaging manner.
• Analyze content performance and optimize strategies based on data and insights.
• Stay updated on digital trends, content innovations, and platform best practices.

Skills

Storytelling

Content strategy

English writing

Digital platforms knowledge

Project management

Collaboration

Content creation/marketing/media

Job description

Big 3 Media Pte. Ltd. in Singapore is seeking a Content Strategist who can shape narratives and planning across social, video, and web campaigns. You will translate client goals into actionable content roadmaps and ensure messages are on-brand.

You’ll collaborate with creative, production, and marketing teams, present ideas to clients, and analyze content performance to refine strategies. A passion for storytelling and digital trends will help drive results for diverse clients.