Brand & Content Strategy Lead: Growth & Storytelling

My Inspiring Journey HUB; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

MIJ Hub in Singapore is seeking a Brand & Content Strategy Lead to shape how MIJ Hub and its brands communicate, grow, and connect with audiences. You will own content strategy, copy, storytelling, and creative direction across campaigns and launches in a fast-moving environment.

You will collaborate with the Growth Marketing Manager to turn business goals into content plans, guide creators, optimise for performance, and manage multiple brands including education and social enterprise

Qualifications

• 4–6 years of relevant experience in content strategy, brand communications, campaign marketing, creative strategy, editorial, social media, or growth-related roles.
• A strong portfolio of written and campaign work across formats such as social content, ads, landing pages, brochures, decks, campaign pages, or email/WhatsApp flows.
• Proven track record of content work that supported measurable outcomes, such as lead generation, enquiries, bookings, sales, engagement growth, or brand growth.
• Strong creative judgement, with the ability to assess whether copy, design, video, and storytelling are clear, modern, audience-facing, and brand-aligned.
• Experience working with creative resources, such as designers, videographers, editors, agencies, freelancers, or junior marketers.
• Experience in fast-moving environments where multiple projects, shifting priorities, and incomplete briefs were part of the job.

Responsibilities

• Turn business goals into content strategy across MIJ Hub and its related brands.
• Lead messaging from concept to final output across social media, ads, landing pages, emails, brochures, decks, events, and communications.
• Generate performance driven content that builds trust, answers objections, and moves people toward action.
• Lead creative direction and team output by briefing designers and editors and reviewing work.
• Build campaigns across the full funnel with Growth Marketing Manager, from awareness to retention.
• Test, learn, and scale content formats and storytelling styles based on data and feedback.
• Manage multi-brand priorities in a fast-moving environment across education, social enterprise, F&B, community initiatives, and regional expansion.

Skills

Content strategy

Brand communications

Campaign marketing

Editorial

Social media

Growth marketing

Job description

MIJ Hub in Singapore is seeking a Brand & Content Strategy Lead to shape how MIJ Hub and its brands communicate, grow, and connect with audiences. You will own content strategy, copy, storytelling, and creative direction across campaigns and launches in a fast-moving environment.

You will collaborate with the Growth Marketing Manager to turn business goals into content plans, guide creators, optimise for performance, and manage multiple brands including education and social enterprise