Content Strategist

Salt; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Salt in Singapore is seeking a senior marketing copywriter to craft and optimize engaging email content across newsletters, lifecycle journeys, feature announcements, and product updates. You will leverage AI tools to brainstorm angles, draft variants, and localize concepts while preserving brand voice.

You will collaborate with Campaign and Channel Managers, monitor performance metrics, and run iterative A/B tests to improve engagement.

Qualifications

• 5+ years in marketing copywriting or content marketing.
• Portfolio of technical/product-focused email copy.
• Experience with AI-driven copy iteration.
• Familiarity with email analytics.
• Experience coordinating assets across agencies and vendors.

Responsibilities

• Write, edit, and optimize publisher-facing copy for emails across formats.
• Integrate AI tools to brainstorm angles, draft variants, localize concepts, and accelerate iteration.
• Collaborate with Campaign Managers and Channel Managers on targeting and assets.
• Monitor open rates, CTRs, and engagement; run A/B tests to improve benchmarks.
• Coordinate with Video Program Manager to maintain the video content calendar and assets.
• Ensure consistent narrative across video and scaled channels.
• Oversee asset workflows, vendor setup, and project tracking.

Skills

Copywriting

Email marketing

Digital marketing

Content marketing

AI tools fluency

Analytics

Project management

Cross-functional collaboration

Tools

LLMs

Email analytics tools

Job description

What Do You Do:

• Copywriting & Content Creation: Write, edit, and optimize engaging, clear publisher-facing copy across multiple email formats, including monthly newsletters, automated growth/lifecycle journeys, feature announcements, and product updates.
• Actively integrate and prompt generative AI tools (e.g., Gemini) to brainstorm angles, draft variants, localize concepts, and accelerate content iteration while maintaining brand voice.
• Campaign & Stakeholder Collaboration: Partner directly with Campaign Managers and Channel Program Managers to align on targeting parameters, deliver assets against launch schedules, and manage reviews.
• Monitor open rates, CTRs, and engagement metrics; synthesize performance data into actionable insights; and execute continuous A/B tests (subject lines, layouts, CTAs) to improve benchmarks.
• Partner with the Video Program Manager to maintain the global video content calendar, track production timelines, and coordinate timely uploads and metadata setup across channels.
• Strategic & Creative Alignment: Review scripts and cutdowns against broader campaign objectives and brand positioning to ensure consistent narrative across video and scaled channels.
• Liaise with video editor, creative agencies, and internal logistics leads to coordinate asset transfers, review rounds, localized cutdowns, and subtitling.
• Oversee administrative operational workflows, including vendor setup, project tracker maintenance, asset archiving, and stakeholder approval documentation.

What Will You Need:

• Experience: 5+ years in marketing copywriting, digital marketing, or content marketing, ideally within B2B tech, SaaS, or mobile app ecosystems.
• Copywriting Versatility: Demonstrated portfolio of writing compelling technical/product-focused copy across email formats (lifecycle flows, long-form newsletters, short-form tactical announcements).
• AI Tool Fluency: Practical, day-to-day experience using LLMs / AI tools for copy iteration, ideation, and workflow acceleration.
• Analytical Mindset: Familiarity with email analytics and reporting suites;
• Experience managing asset workflows, external agencies, or post-production timelines for digital video series.
• Exceptional project management skills with proven ability to navigate matrixed, global cross-functional teams independently.