AI-Driven Content Strategist for Growth Campaigns

Salt

Singapore

On-site

SGD 60,000 - 90,000

Full time

3 days ago

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Job summary

Salt in Singapore is seeking a senior marketing copywriter to craft and optimize engaging email content across newsletters, lifecycle journeys, feature announcements, and product updates. You will leverage AI tools to brainstorm angles, draft variants, and localize concepts while preserving brand voice.

You will collaborate with Campaign and Channel Managers, monitor performance metrics, and run iterative A/B tests to improve engagement.

Qualifications

5+ years in marketing copywriting or content marketing.
Portfolio of technical/product-focused email copy.
Experience with AI-driven copy iteration.
Familiarity with email analytics.
Experience coordinating assets across agencies and vendors.

Responsibilities

Write, edit, and optimize publisher-facing copy for emails across formats.
Integrate AI tools to brainstorm angles, draft variants, localize concepts, and accelerate iteration.
Collaborate with Campaign Managers and Channel Managers on targeting and assets.
Monitor open rates, CTRs, and engagement; run A/B tests to improve benchmarks.
Coordinate with Video Program Manager to maintain the video content calendar and assets.
Ensure consistent narrative across video and scaled channels.
Oversee asset workflows, vendor setup, and project tracking.