Content Lead

EPOS Pte. Ltd.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

EPOS Pte. Ltd. is seeking a Content Lead to drive content strategy, ideation, and production for client accounts and internal initiatives.

You will own content from concept through shoot, edit, and delivery, leveraging AI tools to accelerate ideation while preserving creative quality and brand voice. The role calls for strong planning and hands-on production experience, with the ability to manage multiple content pipelines and collaborate with marketing leaders to ensure cohesive storytelling

Qualifications

• Experience leading content across video, social, and written formats.
• Strong project management and calendar planning skills.
• Experience in a digital marketing agency or creative team preferred.

Responsibilities

• Lead ideation for media content across formats, ensuring on-brand, on-trend concepts.
• Use AI tools to speed up ideation, scripting, and first-pass production while maintaining quality.
• Build and maintain content calendars and production plans for client accounts and internal initiatives.
• Plan and oversee content shoots end-to-end including briefs, shot lists, logistics, and on-site direction.
• Edit and/or direct editing of photo and video content to publish-ready quality.
• Translate briefs and goals into actionable content plans and production schedules.
• Collaborate with Marketing Executives and account leads to align with client strategy.

Skills

AI content ideation

Creative concept ideation

Content production

Project management

Stakeholder communication

Tools

Photo editing tools

Video editing tools

Job description

About the Role

We are looking for a Content Lead to drive content strategy, ideation, and production across both client accounts and internal brand initiatives. This role sits at the intersection of creative thinking, production execution, and structured planning — owning content from initial concept through to final shoot, edit, and delivery. The ideal candidate is comfortable using AI tools to accelerate ideation and production, while still bringing strong creative and organisational judgement to every piece of content produced.

Key Responsibilities

• Lead ideation for media content across formats (video, social, photo, and written content), generating concepts that are on-brand, on-trend, and platform-appropriate.
• Use AI tools to speed up ideation, scripting, content variations, and first-pass production work (e.g. drafting, editing assistance, asset generation), while ensuring final output meets brand and quality standards.
• Build and maintain content calendars and production plans for both client accounts and internal marketing initiatives, balancing multiple priorities and deadlines.
• Plan and oversee content shoots end-to-end — briefs, shot lists, logistics, talent/location coordination, and on-site direction.
• Edit and/or direct the editing of photo and video content to final, publish-ready quality.
• Translate client briefs and internal marketing goals into actionable content plans and production schedules.
• Collaborate with the Marketing Executives and account leads to ensure content aligns with each client’s strategy and brand voice.
• Track content performance and iterate on future ideation based on results and platform trends. Required Skills & Experience
• Working knowledge of AI tools for content ideation, copywriting, and/or production (e.g. generative AI for scripting, imagery, or editing assistance).
• Strong media content ideation skills — able to generate fresh, relevant concepts across social, video, and campaign formats.
• Solid planning and project management skills, with experience running content calendars across multiple accounts or brands simultaneously.
• Hands-on production experience: planning and running shoots, and working knowledge of photo/video editing tools and workflows.
• Proven ability to plan and deliver content for both internal/brand-building purposes and external client work.
• Strong communication and stakeholder management skills, comfortable liaising directly with clients and internal teams.
• Prior experience in a digital marketing agency or content/creative team is preferred.

Requirements

What We're Looking For

• A self-starter who can take a loose brief and turn it into a fully planned, produced piece of content.
• Someone equally comfortable in the ideation room and on set during a shoot.
• A team player who can manage multiple client and internal content pipelines without dropping quality or deadlines.